Nine-year old UK Streetdance phenomenon Arizona Snow starts herself off with a bowl of Weetabix and then proceeds to pop, lock, hop and street dance until the pillows explode with her teddy-bears.

Client: Weetabix
Ad agency: BBH London
Music: "A New World" by Mord Fustang

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.