What is there in the darkroom? (2012) 1:45 (Russia)
This is a bit mind blowing. The Russian Chapter of The International Federation Of Photographic Art or FIAP and mfive group Moscow created this completely bananas interactive video aimed at photographers to get them using manual settings instead of automatic ones.
The first person POV works nicely in this capacity and whatever the guy is whistling is stuck in my head. It starts off feeling like it's one of them Saw movies or somethin'. See because using Manual is scary. But then they show you, nah it's not that scary.
If you have a camera, try it out with the above video, because it is just an awesome idea that is meant to be played with. If you don't have a camera and just watch it, it acts as a great teaser, too.
Otherwise, you can be lazy and check out the side by side vimeo presentation below.
Now if Only the FIAP would encourage people to dump their Instagram filters. Heh!
Nice job, guys!
The presentation of interactive film "What Is There in the Darkroom?" from mfive on Vimeo.
Credits:
Advertising Agency: mfive creative group, Moscow, Russia, www.mfive.ru
Creative Director/Copywriter: Marina Majorova
Director/Art Director: Maksim Buchenkov
Production company: mfive
Client: FIAP Russia
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comments
- In actual fact amazing
1 hour 10 min ago - In actual fact amazing
1 hour 12 min ago - If you are looking for
2 hours 22 min ago - finance
3 hours 44 min ago - finance
3 hours 45 min ago - Great job
3 hours 46 min ago - Hilarious
2 days 22 hours ago - What is the name of the music
3 days 10 hours ago - צור קשר עם קוקה קולה ישראל
4 days 16 hours ago - אני רוצה ששמי יהיה על בקבוק
4 days 22 hours ago


Pretty dang clever.
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