What is there in the darkroom? (2012) 1:45 (Russia)
This is a bit mind blowing. The Russian Chapter of The International Federation Of Photographic Art or FIAP and mfive group Moscow created this completely bananas interactive video aimed at photographers to get them using manual settings instead of automatic ones.
The first person POV works nicely in this capacity and whatever the guy is whistling is stuck in my head. It starts off feeling like it's one of them Saw movies or somethin'. See because using Manual is scary. But then they show you, nah it's not that scary.
If you have a camera, try it out with the above video, because it is just an awesome idea that is meant to be played with. If you don't have a camera and just watch it, it acts as a great teaser, too.
Otherwise, you can be lazy and check out the side by side vimeo presentation below.
Now if Only the FIAP would encourage people to dump their Instagram filters. Heh!
Nice job, guys!
The presentation of interactive film "What Is There in the Darkroom?" from mfive on Vimeo.
Credits:
Advertising Agency: mfive creative group, Moscow, Russia, www.mfive.ru
Creative Director/Copywriter: Marina Majorova
Director/Art Director: Maksim Buchenkov
Production company: mfive
Client: FIAP Russia
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comments
- In truth well-off content and
10 min 2 sec ago - In actual fact amazing
6 hours 35 min ago - What is the name of the song
2 days 12 hours ago - With this card, they're
2 days 17 hours ago - Haha as well as "Why is it?"
3 days 56 min ago - This was all so much better
3 days 4 hours ago - This wasn't an Abercrombie
3 days 22 hours ago - This just makes me like
3 days 22 hours ago - Ha haha, the way he snogs the
4 days 4 hours ago - Speaking of cereal&feels,
4 days 5 hours ago


Pretty dang clever.
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