"When I see people drinking bourbon, I know they're tight."

Yep. They're tighter than this copy.

Client: Woodford Reserve bourbon
Ad agency: Fallon, Minneapolis


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.