Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.

Created for John Lewis by Adam & Eve, London, this advert follows a baby girl up to adulthood and into old age still buying her clothes from John Lewis. To be clear, this is the very unsympathetic customer they want, it seems. Did you guys listen to the lyrics before you chose this song? (inside)