During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

Not content with turning lamp posts into giant coffee pots pouring into equally giant cups, the same group at Cossette West Canada now made a transit / bus poster that actually steams to reveal the headline.

Pretty neat.

Coca Cola invites college students to experience the happiness factory via "the happiness machine". Go to buy a Coke and you might end up with ten, or a pizza, or a twenty foot sub. A superb ambient idea that amuses both those in the film and us watching it. Well done.

Update Check out Coke's Happiness machine vs Nequicks talking vending machine for more VM fun.

On the PC Hooftstraat where the chic boutiques are, this large box - which had presumably contained a Mini wrapped up as a christmas gift - was spotted to peoples amusement.

As a follow-up of the "walk in fridge" commercial (that didn't score as high at Eurobest as the creators hoped) , this Ambient / stunt takes the idea one step further, just in time for the Christmas rush on the streets of Amsterdam.

Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.

First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.