Sisters fight about cloudy glasses...

Dum dum dum - here comes the woman whisperer. There there girl, calm now. Clemenger BBDO, Melbourne explains their tactic: The idea is that Carlton MID could give them this "mate time"; yes that magical and often elusive time for one more beer. It's familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won't save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems." said Director Tim Bullock.