Mini Cooper had an interesting series of activations to try and get people to stop texting whilst driving. The first was they took letter sculptures, and "injured," them, placing them around the city, to show the damage texting while driving can really do.
They also created Word Blocker, an app disables incoming calls and texts based on GPS and speed of vehicle.
The first part must have been stunning to see in person.
The app's effectiveness is measured by how smart the person is to enable it. And I say this because we're dealing with people dumb enough to risk their lives to send a text message, you know what I mean?
Nifty Russian ad elevating the humdrum chore of ironing to art, courtesy of Phillips.
"I fink U freeky and I like u a lot" and hell breaks loose in a black and white inferno of dancing elephant-snouted kids, albinos, real live snakes - caressed in the most sexually suggestive way possible, rats, stuffed lions, and black eyed Yolanda floating in a tub of FREEKY. There's even a kid with Yolanda's haircut painted in black flashing by for freaky-deaky details. Also, roaches. We can't have a video without a district 9 reference. Well done on the directing, Ninja.
MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.
Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.
Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.
Four minutes and thirty nine seconds of WTF!?, featuring Wanga, a teenage Xhosa emcee, and Diplo himself. Die Antwoord (The Answer) are here to mess with your synapses combining thumping beats with a heavy dose of surreal and downright scary dancing creatures. From Yolanda, bleached the whitest of white's with her collection of white rats while wearing a rat-jacket, to the freaky alien like creatures with District 9 prawn arms. The graffiti which is part Keith Haring, part new african art as it happen when one marries naive to city-culture. This is all kinds of perfect.
The video is a protest against Xhosa ritual male circumcision, which explains the many phallic images and perhaps the penis microphone too.
To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype, we decided to recreate the feeling of having to spend hours in the toilet when you are constipated.
We briefed Artists to create sculptures on the theme struggle using toilet paper. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artists name and the number of hours spent in the loo. Goezy took ownership of helping relieve the artists of constipation.
Leading video artist Marco Brambilla taps tribalism and neo-classical influences to paint an extraordinary visual tableau for Kanye West’s new release, Power.
Taken from Kanye’s forthcoming release Good Ass Job [Title TBC], Power is a contemporary musical morality play reflecting on the problems and paradoxes of modern life – where excess, egotism and celebrity coexist alongside poverty, dubious politics and power.
Responding to the drive of Kanye’s track, Marco Brambilla has visualised a moment of cataclysmic collapse with a moving video collage inspired by neo-classical art and his previous installation piece, Civilisation.
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