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The new “Savings to Live Your Life” campaign launch also marks the debut of ASO’s new creative direction for the natural-gas provider that highlights how GNG’s simple plans and simple savings allow customers to spend time doing what they enjoy most – living. The broadcast and online ads’ soundtrack is the 1989 hit song “Bust A Move” by Young MC.

“We’ve worked closely with Georgia Natural Gas to create this campaign,” said Patrick Scullin, creative director of Ames Scullin O’Haire. “The work was informed by research that showed people did not want to spend a lot of time thinking about natural gas. They are looking for a trustworthy provider with easy savings. Our message is simple–– because you want to live your life, GNG makes saving on dependable service easy.”

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