It was only a matter of time that those Fish-zeppelins we've been buying off the intarwebs to fly around the office made it into an ad. "Everyday should be a little bit different. Add some colour with h2go. How refreshing. ". Wait, I haven't told you the best part yet. This is directed by Ryan Heron via Flying Fish production. Ha ha HA! I know! Right, so what was the product again? Fish-balloons?

Fancy some cathartic balloon popping to a speeded version of the William Tell Overture, while animated pop stars and pop culture references fly by? Have I got the ad for you mate! I spot the Nirvana! Nevermind cover turning into a bat having its head bitten off by Ozzy in here. I think I see Britney having babies too. Fun animation that hopefully will have us name-calling what we see in the comments much like we did in the Virgin's spot the band names, and the spot the song title commercial.

Birthday parties are hard work.

What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.

This is how Haribo brings joy to your neighborhood - Hey kids! Take candy from strangers and DO ride that mystery bus driven by the pedo-bear!

Just kidding.

Aired 4th Quarter