A$AP Rocky raps nursing rhyme style about Crazyquick shoes while John Wall, Damian Lillard and Jrue Holiday do what they do best.
The only thing that would help is it had more three stripes. Heck if I hadn't watched it three times I might not have realized it was for adidas.
I keed! The only thing that wasn't covered with three stripes were A$AP Rocky's gold teeth.
Dedicated to Russell Westbrook's series winning shot. The world is watching. Which shouldn't be confused with 180's adidas spot for Derrick Rose where Chicago's Watching although it's more or less the exact same execution.
This is a direct to client spot, meaning there's no ad agency involved. It serves up the reason one needs a basketball church like Hoopdome when one lives in an urban cold city. Because we need games.
In this spot, Gatorade takes a look at the inner psyches of Kevin Durant and and Dwyane Wade and what motivates them to win from within and how hard they work and the nightmares that fuel them. Fuel. Geddit? Narf narf narf.
Wait. Hang on a second.
Does Gatorade fuel bad dreams? Am I in a bad dream right now? Is it a dream within a dream? And what are those glowing orange candy things? Are they gelatinous acid tabs that cause Inception-like nightmares? And why do athletes always train in the middle of Area 51 or with the lights off? Is moody training better than well-lit training?
The basketball-loving Roma took extra pleasure in working on this spot. "This spot reminded me it was time again for more March Madness," Roma exclaimed. "It's such a fun time of year and gives some cool background info of the college hoops game while tying it into UPS' Logistics mantra."
You know, if Adidas keeps putting out apps that sound as groovy as this, I might even pick up a sport other than my daily trackpad aerobics.
miCoach is the new mobile sport training app from adidas. miCoach invites you to join adidas stars Jessica Ennis, Andy Murray, David Villa, Jonny Wilkinson, Victoria Pendleton, Derrick Rose & Reggie Bush as they train to get faster for their sport. As the new season dawns, remember adidas miCoach and be faster for your season.
Dude Perfect the love children of "jackass" and the Harlem Globetrotters do on the weekend? Drive pickup trucks and figure out the most redonkulous ways to dunk a basketball. Of course.
The short videos document Dude Perfect, a group of Texas A&M students, who pull off incredibly challenging basketball shots with the help of the all-new 2011 GMC Sierra Denali Heavy Duty pickup. While the Dude Perfect guys sink their near-impossible shots, the audience wonders how they did it. All shots are real, created in camera, without special effects.
"Unity" from the NBA Playoffs Campaign, completed by Brickyard VFX via Goodby Silverstein & Partners. It's one of seven spots airing throughout the playoffs.
This is Brickyard's fourth straight year working with the NBA on their playoffs campaign. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.
Little guy tells Shaq off. He's the little mean Joe.
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