Welcome to the Island of The Don't Hurry. Where there are Zero K runs, Sleep Yoga and a Barry White sounding parrot and turtles bringing you beverages.
Not to mention some slow moving beach goers and one spokesman who acts like The Most Interesting Man. If the Most Interesting Man used his Cruzan Rum to wash down a dozen valium.
To say this is a very weird commercial is understating it. There's even a strange edit around the 1:18 mark. It was either a mistake and they went with it, or they are trying to conceptually approximate what it's like to have one flash of lucidness during an alcoholic black out. Hard to say which. Especially because this piece of dialogue follows it: "Remember that thing you have to do? Neither do we."
Little is bad. Clean it up. Especially talking litter. That's the worst kind.
Giant billboards with the single word “Believe” have appeared all over California leading up to the launch, and here it is, the powerball snowfall. Believe in something bigger. A god? The fall of the Berlin Wall? The power of women demonstrating for the right to vote? Or you know, just a lot of white balls falling from the sky like slow-mo snow when a choir sings their version of "California Dreaming". See, I don't have a problem with this spot*, it's full of beautyshots, isn't all Sony Bravia, and ends with the one lucky guy catching the red ball in the end. In short, it's pretty and builds a lottery up to being awesome, but a step away from the usual humor strategy.
Oh yeay, another manifesto ad. Life life to the fullest. Break hearts. Have yours broken. Seek discomfort. See sunsets. See sunrises (when you sneak out of that dudes bead...). See massive raves. Dance with colors in Goa. See the world. Be scared. Be brave. Be riding in a taxi across a bridge. Be watching manifesto ads thinking "yeah man, I want to do that". Will you have lived an extraordinary life? Will you have lived mas fina? Live Mas Fina. Hey Corona, meet Taco Bell and their "Live Mas". It's a match made in heaven, bad mexican fast food and terrible beer.
1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.
"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."
That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.
I mock because I love guys, it's really kinda clever.
Ok, wait, hang on a second, you'd rather talk about golf and have a beer while letting another man play with your missus? That's a tad sad, mate. In other news, I think the wives have caught on and are learning to do anything and possibly everything, with the most handsome instructor they can find.
So she has a Kindle and can read in bright sunlight, he doesn't have a Kindle and can not. But seeing hers and how well it works, he is convinced to buy one. "Lets celebrate!" "Sure, my husband is bringing me a drink." "So is mine!" - oh, wait, I see, the funny here is that she might have assumed this man was hitting on her with the celebrate proposal? How daring! That's not the funny? No? Then you lost me, where's the twist?
A ventriloquist and his dummy, Tommy, are daydreaming while scratching their California Lucky for Life Scratchers. Yep, if they win they'll be finding a girl ventriloquist riding on an ATV with her dummy alongside them, into the sunset. Ho-kay. I suppose there are silier things to do with your money.
See STORY’s Blair Hayes Captures the Real Hawaii in New Tourism Campaign for full story.
STORY’s Blair Hayes has directed a new series of ads for the Hawaii Visitors and Convention Bureau that reveal the island paradise from an unusual point of view: a visitor’s. Conceived by Honolulu agency MVNP, the spots avoid the expected and stereotypical imagery that's often featured in travel advertising and instead seek to capture the essence of what it’s actually like to be there. Shot in as loose, improvisatory manner, the spots have the warmth of a home movie and focus on what an island vacation is really all about: having fun.
Huby Harton does a spoof of the Southern Comfort Beach ad, but on a cold beach in Ireland. Where nipples are hard, mens legs are pale, beach bums sleep in thermo-wear and even that wee dog looks like he's freezing his tail off. Props for the nice touch with the rainbow too. This is all set to the song "Ghost Riders in the Sky", sung by Huby Harton. You can pick up Huby Harton's Irish Country and Western album anywhere and the ladies who did this spoof at Tailored Films.
"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right. You got it booking right".
Yes kids, it's an entire spot built on the idea that booking sorta sounds like fucking and har har, isn't that hilarious?
Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?
White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.
ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.
Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.
Titled "Sweeten Your Life", the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.
Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes. Did I mention he's wearing shoes? It's so he won't burn his feet while strutting, see.
Dude is not a follower. Dude's the dude.
Man contemplates how good life is eating chips... On a beach... listening to a flock of seagulls... Oh yes, it gets better.
The FXGUIDE: "Addicted to bass" has more on how the CGI of this was created for you execution geeks to edumacate yourselves.
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