The famous MTV VMAs are just a few weeks away, a fact that will be a secret to no one thanks to a vibrant five-spot campaign color-graded by Smoke & Mirrors Colorist Ben Eagleton. Working direct-to-client with MTV, Eagleton expertly colored the challenging campaign, which mimics the look of various past eras with a funky mix of black-and-white, full color, and mixed footage. The campaign stars VMA nominees, presenters and performers: Nicki Minaj, Drake, Ke$ha, Eminem and Justin Bieber.
The ‘Young and Connected’ is a brilliant and hilarious series of idents for C4. The project was Directed by Sam Cadman at Rogue and edited by Andy McGraw at Cut+Run, and are rife with bold humor and spot-on casting and art direction. ‘Dynasty’ big hair, equally grand actions and key shots of the LG phone are united with classic tag lines and cliffhangers. The storylines hinge on the drama that social networking can inject into the modern and uber connected world.
The ‘Telenovela’ style campaign can be seen at its ‘YouTube’ channel: http://www.youtube.com/youngandconnected.
Max Windows and Chris McKay also spent many hours on ‘the making of’ Young and Connected that can also be seen on YouTube.
The idents can be seen on Channel 4 from July 8 2010 around popular programmes including The Inbetweeners, How I met your Mother, Scrubs, One Tree Hill, The Cleveland Show, Big Bang Theory and Beauty and the Geek.
Robin Thicke's It's in the Morning is a sexy, lazy ode to the joy of a couple spending a romantic morning secluded from the world. The video alternates between scenes of Thicke seducing a dark-haired beauty in their capacious bed and Snoop laid out in a hopped-up convertible alongside his companion. Green creates an atmosphere of joy, of companionship, of sex - without resorting to the crude or cliché.
"Selinah agreed t film herself for 90 days to help others..." the ad begins, a woman with healthy weight lies down in a bed and then the time-lapse begins. Her weight drops until she is near skeletal and hollow-eyed, a shell of her former self, AIDS taking its toll on her body.
It's only at the very end you'll se the reveal, it was all in reverse.
Selina is competing in Cannes, lets hope she goes far.
Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.
The nasty looking beast on the guys back (at the end) is a Mandrill and we shot him against green screen while he hugged a green screen bust that closely resembled the size of the guy. We later lined up the shot to make it look as if he was on his back. The mandril's trainer was the actual guy who gave us a few "safety" tips when around this thing, namely , "Never look him in the eyes" and "unlike a chimp, he gives no warning".
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