Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true. And here I've been avoiding that skunk like the plague. Guess I'll have to change that.
And so begins part one of Dropped, an interactive campaign for Heineken. It's all part of a campaign to find a legendary traveler. Or something. In part one, we meet Rikar, a Spaniard who gets dropped in Alaska, because he likes warm weather and it's fun to mess with Spaniards. Or something.
Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.
By the end of course, he is convinced, and America, er, Isaiah has saved the planet.
Funny writing, to boot.
This spot only aired in Sherman, Texas, Ardmore, Oklahoma, Glendive, Montana, and the Internet.
It reminds me of the GoDaddy spot. I want to believe they had advanced knowledge of the GoDaddy spot and spoofed it. I really hope so.
First it was Dance Fight, now it's Bar Punch. Man, Wexley, what's up with gettin' all hardcore on the bankers? Head spins and punches from vague Austrian sounding body-building types who sound more like they're saying "Nuke man," than "Milk man?" I don't think that's what the FDIC had in mind, yo.
I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?
You know what? Don't answer.
Working via Colenso BBDO Auckland, FEEDTHEWALRUS Editor Adam Jenkins recently put together an epic mini-film for The Glue Society which crafts the tale of New Zealand's DB Export Beer.
Shot black-and-white, this classic and contemporary film tells the true story: in the 1950s, New Zealand's misguided Finance Minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage's sales. The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionized the science of brewing beer. In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.
Opus Film director Barney Cokeliss collaborated with UK Cut+Run editor Ben Campbell to create a cinematic spot for Tatra Beer via agency Change Integrated. Set to the mountainous backdrop from which Tatra Beer gets its namesake, the spot beautifully conveys the true character of Tatra Beer through an emotive story about a heroic man and his horse.
The spot opens as a grizzled frontiersman inches towards a wild horse rearing in fear. Outwardly, the ensuing interplay is a man’s arduous attempt to tame the feral; but eventually the horse concedes, revealing the frontiersman’s true motive: to safely guide his companion, the petrified horse, through a roaring wildfire.
We open in an upmarket bar where a customer orders a Castle Lite. The barman quickly discovers that the Castle Lite is far too cold for him to “touch” and a hilarious and elaborate juggling act ensues as the barman fumbles with the bottle. He finally loses his grip on the beer and we see it fly across the bar only to be caught by a bejewelled hand. We discover that this hand belongs to MC Hammer who says “I told you Homeboy – you just can’t touch this.” The spot ends as a bemused patron gives a wry smile and promptly asks the barman for another Castle Lite for his friend.
Here's a :30 spec commercial we created for Sierra Nevada Pale Ale. For more, check out: http://www.couriercontent.tv
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