Hawiian Tropic not only protects against the sun but it also prtects against female bitchiness. But it doesn't protect against stereotypical males, or buttons at the end up spots.

Giovanni+Draftfcb are brilliant, and I do hope they bring these ads to Cannes and hand them out. For Nivea, they made a solar-power ad, so once you use your Nivea suncream, and the Nivea solar charging ad for your phone, you have no reason at all to go inside again. Smart! They should sell little sun-chargers like these, branded Nivea, right next to the bottle of SPF 50.

If Giovanni+Draftfcb aren't handng these out in Cannes to the judges right now, they are doing themselves a disservice.

Iggy Pop is hilarious and rules the world. So does Fat Possum records. For hardcore music geeks like me, you had me at "new Stooges album," especially since the last one came out 40 years ago. But for the rest of the music masses, I can think of no better way than this. Props to both rock star and record label for having a sense of humor, too.

Ok, wait, hang on a second, you'd rather talk about golf and have a beer while letting another man play with your missus? That's a tad sad, mate. In other news, I think the wives have caught on and are learning to do anything and possibly everything, with the most handsome instructor they can find.

So she has a Kindle and can read in bright sunlight, he doesn't have a Kindle and can not. But seeing hers and how well it works, he is convinced to buy one. "Lets celebrate!" "Sure, my husband is bringing me a drink." "So is mine!" - oh, wait, I see, the funny here is that she might have assumed this man was hitting on her with the celebrate proposal? How daring! That's not the funny? No? Then you lost me, where's the twist?

Lexus has this ad in the Sports Illustrated swimsuit issue. You can clearly see three models "blending in" to the background. When you use your smartphone on the ad, the models "blend out"... Just like the Lexus IS - or that's the idea you're supposed to take away from this. Unless of course all you take away from this is "hubba hubba" after watching bikini-girls walk across a magazine page. That is if you bother to do this.

Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes. Did I mention he's wearing shoes? It's so he won't burn his feet while strutting, see.

Dude is not a follower. Dude's the dude.

No spontaneous pregnancies (and possible bestiality ?) as in the Brut - Late / The Essence of man commercial, instead the application of Brut here controls the weather. And whether the weather girl wears a bikini on air. Raarw. Wait, what?

Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be willing to give up for a chance at some bacon. Their cigarettes, the red sea, their goat ... and their wife. Hell, they'll even give up candy. For what? Kosher Bacon. Kosher what?

"Of course the idea is very tongue-in-cheek," says Brett Channer, Chief Creative Officer, Red Lion. "We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture."

Ah okay. So you've made kosher bacon. Sorta, It's beef, not pig. What mishegoss.

Yeah, I have a question. Is that "vortex" neck as stupid as this ad is? "Fully release the lager taste", you're just agitating the beer by a faster pour into a glass (which by the way, nobody uses), aren't you? Or is it to help chug beer faster? My bet is that this novelty bottle will vanish just like the "ice" beers of the 90s did before it.

They're saying bits. Not tits. Honestly. Careful now so you don't squeeze the wrong thing.

This viral for Jack&Jones "Fitness Club" isn't implying that the clothes will suddenly cause heart attacks in healthy young men, but all the sudden sexscapades they get into might. Unless you're cardio-fit, which the Kardashian-like bombshell will help you with.

A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy. But then she pays more than 130 dollars for her sunglasses, so I'm not sure she's the gal you should take economic tips from.

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

The ‘Young and Connected’ is a brilliant and hilarious series of idents for C4. The project was Directed by Sam Cadman at Rogue and edited by Andy McGraw at Cut+Run, and are rife with bold humor and spot-on casting and art direction. ‘Dynasty’ big hair, equally grand actions and key shots of the LG phone are united with classic tag lines and cliffhangers. The storylines hinge on the drama that social networking can inject into the modern and uber connected world.

The ‘Telenovela’ style campaign can be seen at its ‘YouTube’ channel: http://www.youtube.com/youngandconnected.

Max Windows and Chris McKay also spent many hours on ‘the making of’ Young and Connected that can also be seen on YouTube.

This Denver Deo ad looks a lot like Bavaria - Beach Babe Bottle Voodoo

If you're just using GoDaddy t save some buckaroos you might be interested to know that Netfirms, Hostway and 1 and 1 are all cheaper. And Gandi.net is prettier than all of them.

Dear Canadians. They say these ads air in your neck of the woods. Please march over to GoDaddy right now and transfer your domains to Gandi.net to get shit like this off the air.

Jonas Åkerlund and Lady Gaga got together again for this video Telephone, featuring Beyoncé - where Gaga prances about in a womans prison sporting insane cigarette sunglasses. Once her love Beyoncé bails her out, they go on a homicide spree in their pussy mobile. There's plenty of product placement going on in this video, even for the dating site Plenty Of Fish where the officer logs in as MissOfficer if you fancy a tough broad. In the end, fashion wins... or does it?

Props for killing the hemaphrodite rumor.

Also notice: When Beyoncé kills her presumed boyfriend, she tops it off by flipping up the same style sunglasses Gaga wore in the Åkerlund directed Paparazzi video. Does that mean that she too is now an Illuminati Puppet brainwashed to kill? (see also part 2 of that hilarious idea). Why yes of course, she's been one since her rebirth as Sasha Fierce.

Tool's Jason Zada directed a pair of amusing web films for Factory Design Lab as part of the agency's recent re-branding featuring the new tagline, "Power of Orange." The playful clips, which feature largely slow-motion sequences, symbolically communicate the efficacy of the company's new message by portraying the color orange as a catalyst behind unlikely scenarios.

Leader is set around a sun-soaked summertime swimming pool surrounded by bikini-clad beauties who stare longingly, in sunglass-lowering disbelief, as a portly, stout man struts toward them. As he disrobes, exposing a sheaf of back hair and rolls of body fat, the women (along with the pool boy), gape, almost in ecstasy, at the one feature that obviates all the physical malformations: his orange Speedo.