john st. have created an emotionally overwhelming film for War Child. It starts with the scenarios of war torn countries, a father being threatened by a gun, a child running across a land mine in the road, a bomb blast at a market. But then, the scenarios don't play out as how you expected them to.

Where childhood thrives. War does not.
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence.

This spot features Daniel Craig and Bérénice Marlohe from the upcoming new James Bond film "Skyfall". Agent 007 bumps into a young man who is then mistaken for James Bond. While being chased through the train he runs into various characters and situations before catching up with beautiful Bond girl Severine, who has a case that cane be opened - help her crack it on Facebook.

The song in the video is called 'A Man Like That', by Gin Wigmore. iTunes link.

Listen. Listen carefully. Goosebumps. This is so well crafted I'm tingling. Canal plus does it again.

For the rumormill as it happened, read VW Polo viral - the punchline kills. For interviews with the creators check:
January 20: Short chat with Dan from Lee and Dan here.
January 26: VW still promising to sue the VW polo suicide ad creators
January 31: Settlement reached - Lee and Dan have to say that they're sorry

This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. In it a little girl counts the petals of a flower, and as we zoom in to her eye a nuclear explosion is superimposed. This is cited as the first example of negative political advertising, a.k.a scare-tactics.

Johnson VO: "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die. "

Tag VO: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.