Possible conversation at Lowe Strateus, Paris (except in French of course).

Creative #1: I know, lets cover stuff in bubble wrap just like they did in Snapple Bubble Wrap city.
Creative #2: Yeah lets do that! Wait, wot?

Post-notes from Asylum:

While the foreground objects and talent were wrapped in real plastic, we enhanced the mid and background bubble world by wrapping buildings, traffic lights, streets and sidewalks in bubble wrap through a series of matte paintings and composites of photographic plates.