The world's first photo booth activated by mountain bikes thanks to Bridgestone South Africa.

As opposed to the world's first photo booths activated by a car, thanks to Peugeot.

600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot. 233 photos were uploaded to Facebook.

They also have a hashtag #Passion4Performance. Although I'm not sure why because this is a Facebook activation and not Twitter.

If you're this rich why wouldn't you fake an alien invasion just to take a cell phone photo of your scared friend?
Why indeed.