Federal Office of Public Health "The Decision" 3:50 (2013) (Switzerland)

Either this is in a different language and dubbed, or the sync is way off. But it's true on both vimeo and youtube versions.

Either way, this PSA could have benefited from editing. Don't get me wrong, i like watching the Swiss equivalent of Waiting For Godot with British actors/voice overs out of synch. It's just that-- it's nearly four minutes long to make the point that we should fill out our organ donor cards. But apparently though one doesn't need to really make the decision to donate organs because the surviving families can do so in your uh, absence. Which then begs the question, why would the fat bearded guy care all that much?

Renault "The ultime speed date" (2014) 1:50 (Belgium)

I guess you could say the guys who get into this Renault are unsuspecting. Perhaps unsuspecting is this year's campaign idea.

And it reminds me just a bit of this BMW "viral," from last year, too for that matter.
At least the acting from the unsuspecting males is pretty decent.

Mobil 1 - Get personal - (2013) :60 (UK)

Dave rolls into his driveway and is greeted by a timekeeping babe, this marks the beginning of a rather different journey through a 1970s styled home. Everywhere Dave turns there's a racetrack person, one reporting on his performance, a few in his kitchen, there's the pit stop crew who wash his car, there's the engine crew who are picking apart an engine in the dining room. There's even a wind tunnel in his garage. Dave, you have a weird house. Even in the bedroom they're there.

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

Audi (Spec) - "Tango" - (2013) :30 (USA)

ArtisansPR's picture
Posted by ArtisansPR on 27. February 2013 - 20:27

LOS ANGELES—The grace, speed and agility of Audi A7 and A8 sedans are compared to a pair of sensual dancers in a new spec spot directed by Maz Makhani and produced by A Common Thread.

In the spot, two Audis, one black, one white, race across a flat expanse of the California desert, leaving billowy dust clouds as they cut through the sand. Out near the horizon, a man and a woman, also arrayed in black and white, engage in an erotic, tango-like pas de deux, mimicking the swift, bold arcs made by the cars. The editorial pace quickens as the cars weave an ever tightening circle around the couple and their dance reaches its final flourish.

Grand Theft Auto RISE - Live Action Short Film - By Gevorg Karensky

dabitch's picture
Posted by dabitch on 20. November 2012 - 4:54

GRAND THEFT AUTO: RISE (Live Action Short Film) by Gevorg Karensky is six minutes of blue adrenaline once the chase scenes start. Yowza.

Mercedes-Benz - Art - (2012) :60 (US)

Take a look at MPC's beautiful VFX for two new Mercedes-Benz spots and it's clear that this studio likes to ride in style. MPC teamed up with Anonymous Content Director Frederic Planchon and Merkley + Partners GCDs David Fox and Scott Zacaroli on the efforts, which promote the E-Class and SL-Class vehicles.

Patents is an integrated CG spectacle featuring a comet-like tail of patents swarming behind an E-Class sedan as it storms through city, country and twisting seaside and mountain roads, paying homage to the more than 80,000 Mercedes-Benz patents at work in the new luxury machine.

New Ad Campaign Provides Plenty of 'Good Reasons' to Buy a New Honda (2011; USA)

Santa Monica, Calif., Sept. 12, 2011 - Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value. The extensive brand campaign, developed by Honda's longstanding agency of record, RPA, features a range of Honda's vehicles, including the Accord, Civic, Pilot, CRV, Odyssey and Fit.

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

Advertising Week - The Big Ad Gig / 1950's TV - (2011) 1:30 (US)

Nissan ALTIMA - Around the World in 8 Miles - (2011) :30 (USA)

Škoda "Projections" 2011 Czech

Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.

America Honda Motor Co., Inc - Clutter - (2011) :30 (USA)

Last fall, the National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda is debuting a new TV visually engaging spot, “Clutter,” to tout the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles).

BMW 5 Series - Refuel - (USA) :30 (USA)

Digital Domain built the entire KC-135 digitally after conducting an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions, as well as researching actual videos of KC-135 plane landings. The digital production team, led by VFX Supervisor Eric Barba (VFX Supervisor on "TRON: Legacy") then worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable.

Barba's team took care to ensure the tracking was just right, so the camera matches precisely with the live-action to maintain believability. Digital Domain also added atmospheric effects -- exhaust, heat coming off engines, and dust, as well as some sky replacement.

Toyota - Pixelated - (2011) :30 (US)

Owning a Toyota Camry puts your neighbors to shame-so much shame that they might not want to show their faces, as illustrated in Pixelated, a hilarious new spot directed by Crossroads' Bruce Hurwit out of 22squared for Southeast Toyota Distributors.

A Toyota Camry owner is stepping out of his pristine, midnight blue ride when he's confronted by a mildly disgruntled, non-Toyota Camry owner named Ted. Marring Ted's face is a perfectly placed circle of pixilation, a manifestation of the embarrassment he feels for owning the worst car in the cul-de-sac. When the smart Camry driver laughs off Ted's shame, Ted quickly rebukes him, asking, "Does it look like I'm smiling?" To which the Camry owner, perplexed by the neighbor's censored face, responds, "I can't really tell, man."

Gucci - Guilty / Frank Miller Official Directors cut (2010) :60

You saw the Gucci Guilty Trailer back in August, and here comes the directors cut: "An unprecedented combination of edge and creativity that creates a unique, hypnotic spectacle."

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.

The extra twist here is not just that Frank Miller directed it with his Sin City Look, it's also being aired in 3D.

Škoda - L-driving - (POLAND)

CHALLANGE

Skoda positions itself as a rational, down to earth brand, which always comes up with practical solutions for the consumers.

So, when Skoda asked us to invite disabled people to take the specially prepared driving courses in their L-driving school, we didn't come up with another ad campaign..

We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better.

IDEA

Instead of a commercial, we gave our target an opportunity.

We divided media time into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired.

RESULTS

The campaign became breaking news on blogs, charity websites and other media, generating PR buzz for Skoda.

Stella Artois - Names / She is a thing of beauty

SEAT Ecomotive - The Test

Taking the car for a ride though the countryside, past the city lights at night all by driving on a treadmill as it passes the animated sun and moon.

IBM - Data Anthem - (2010) :60

Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”:
In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters.

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