Russians like their SUV's. Russians like to park wherever they damn well please. Knowing this, Smart Car had a great idea. Wait until their cars were towed, give them an unexpected test drive, and try to win them over.
If they're lucky, soon the streets will be littered with quadruple parked Smart cars.
Swedish winters suck. They last forever. And you can't believe it's ever going to change. The minute you see those birds fly south, you know you're screwed.
In an attempt to make it just a little easier, Volkswagen decided to help out. Their
Skiteam edition cars with 4MOTION: that's four wheel drive, a car heater and roof box.
Getting back to the birds: DDB Stockholm paired up with the University in Lund and used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back.
Fans could follow the bird, read its tweets and of course, learn all about the 4MOTION cars. There was even a prize thrown in for good measure.
Vaguely reminiscent of The Ministry of Silly Walks this spot reminds us that our legs want to walk. Especially if the journey is short. Love the strange 70's cinematography here.
Two Spocks face off. Leonard Nimoy is understated as always with a dark streak. Zachary Quinto is Zachary Quinto. The spot's a touch long but it has a funny ending, if you discount the unnecessary button at the end.
Arcana Academy created this nostalgic effort for Sealy mattresses. It's a nice reminder that we have such an emotional tie to where we sleep and have sex. Although there's not really much sexy time in this spot, it is certainly implied by the fact the couple has two kids.
Here's the extended spot for Hyundai's Santa Fe Dream Team spot.
Judging by how young the mom looks, she must have had her kid when she was 18.
It’s Mad Max meets comedy with this spot to sell the Hyundai Sonata Hybrid. This will air in Canada during the Super Bowl on CTV .
It's kinda silly, but it's a nice choice of music.
But Gaspocalypse? I long for a day when we won’t have to make up words.
Draft FCB Zurich decided the best way to celebrate the holidays with BMW was to sing the Christmas song in the world. By showing BMW DTM professional driver Martin Tomczyk driving The Zurich Accapella Group around around a track like a bat out of hell while they sing Jingle Bells.
How does Jingle Bells sound in a car this fast? Awkward!
MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg. The MPC team put together an impressive array of motion control, CG and other effects for the new campaign.
Unchained features a Mercedes-Benz C63 AMG four-door set in a nighttime desert, clusters of chains strung from the car's rear doors to nearby boulders. As the vehicle accelerates from a stop, the chains clang behind before drawing tight and yanking the rear doors off in a violent, slow-motion explosion of glass and steel. When the C63 spins to a halt, it has been transformed into a sleek two-door - the 2012 C-Coupe.
SAN FRANCISCO - Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion's fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.
Zeus is now back in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at www.scion.com/releaseseries.
To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus.
When DDB Singapore needed a new VW TVC profiling the VW Jetta they called on the Kings of Cutesyness (Yukfoo Animation) and we made them a devilishly sweet car spot. Directed by Julian Stokoe (who does a great line in Nice and Lovely) it's a mixed media extravaganza featuring 2D, stopmotion portraits and photographic elements - there's a heck of a lot of crayonwork going on too. It's a 60 second journey into the mindset of a car-obsessed boy who does ballet lessons on Tuesdays but isn't a pottymouth like Billy Elliot.
For the artists at Dashing, magic doesn't seem so mysterious. This is proven true in a :60 spot for Hyundai, produced in collaboration with past live action partner, OPC, for Innocean Worldwide.
Magic Wand stars a band of four buddies who discover a magic wand on the side of the road. They immediately conjure up a Hyundai Accent and the crew launches into an urban adventure. The wand is used to change red stoplights to green, transport food-bearing waiters into their car, make the guitar-strumming hula girl on their dashboard come to life, and transport one lucky bachelor into another Hyundai full of attractive females.
Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Inspired,” the man rolls a seemingly innocuous snowball down a mountain. As he hops into his Infiniti, the ball picks up speed and girth. The man drives down an icy winding road, deftly dodging the ball -- which, at this point, has grown to twice the size of the vehicle.
Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Competitive,” when an average Joe leaves for work, his neighbor’s bratty kids pelt him with snowballs. “See you at work!” says his annoying neighbor. The man uses his impressive snowball-making skills to exert sweet revenge.
It's been seven years since global creative agency ATTIK (www.attik.com) and its co-founder and executive creative director Simon Needham began strategically reaching out to young Americans to introduce the Scion line of vehicles from Toyota Motor Sales, U.S.A. Until now, Scions have only been available in the U.S., but beginning next week, 2011 editions of the brand's xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver. To effectively introduce Scion to Canadian customers, Needham and his ATTIK colleagues, including creative director Ron Lim, have worked very closely with executives from Toyota Canada to craft a unique approach.
SAN FRANCISCO –– Four weeks ago, together with Scion, global creative agency ATTIK (www.attik.com) began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. This past weekend, hundreds of thousands of movie-goers attending screenings of "Resident Evil: Afterlife" across the country were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling "Take On the Machine" :60 3D cinema ad starring the 2011 Scion. As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S.
Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:
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