Heineken decided to prank an entire pub during the UEFA Champions League final match, and did so in a famous sports bar in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They didn't know that Heineken had hidden cameras everywhere, and delayed the match by two minutes so that people in the audience could upstage the legends by calling shots before they're even made.

I'm sure it was quite funny if one was at that pub, but a three minute case study doesn't quite capture it. Every person in the pub, now a Heineken drinker to boot, are sure to tell their mates about this though.

Harry's bar wanted to push beer sales during Happy Hour, and push shy Singaporians to meet new friends, making Harry's bar more social at the same time. Enter the QR code. Harry's "bottle message" make a message on a bottle. Buy a beer, scan the QR code on it and type in the message you want to send to the other person. Then buy another beer, put the QR code on there and send it to the person you wish to talk to. When they scan the QR code a chat opens between the two of you... and the bar just sold you two beers. Win!

In other QR code news today, we've found safetat will QR code your kid because writing a telephone number on their arm just doesn't cut it anymore. SMH.

Personal invitations were sent to people via Spotify, using the playlist interface and "email trackslist to friend" feature. Each track was named as part of a letter inviting the person to the exhibition, while eacxh sample let them hear a snippet from the up-coming art show “more than sound”. A sneak-peak tracklist-invite if you will. Very clever. Very limited. Very V.I.P.

Track-list Guest-list: The world’s first personal album-release
Bonniers Konsthall's up-coming art show “more than sound” focuses on sound art and music-installations. In order to promote the show, we made use of Spotifys user-interface to send an exclusive invitation.

Congratulations to the local agency The Fan Club for not only making people smile with "Köp en tidning istället" (Buy a a magazine instead), but also for becoming Creativity's pick of the day. The simple idea is to name the unattainable wifi-network as a friendly reminder that one used to buy magazines on train-stations, instead of messing about on facebook.

Hate to burt your bubble, fellas, but I've seen this idea before. Thrice.

I have no idea what the laws are in Ecuador when it comes to happy hour and bar opening hours, but if the clients in this bar played their QR coded cards right, they could keep the joint open for 24/7 binge drinking.

Hmm. See, on each coaster given with a Budweiser, there's a QR code. If you scan the coaster at a "budclock" in the bar, you add another minute to happy hour. There. I just saved you one minute of case study watching.

At least the QR-code wasn't a link to a website, right?

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zoheir Bahalool (israel most famous sport commentator) added to the clip. Even the clumsiest fall-down now seems like a heroic sports move.

The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham in a pop-up photo booth. Stunned to find himself face to face with his hero, a young fan can only shed a shocked tear, cue the sentimental empathy from us onlookers. Well done, Adidas, nice stunt to set the fans on fire right before the Olympics.

Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

Pretty neat idea, have people tweet for a taxi and get a cheap ride. I see one issue with this idea, you're preaching to taxi-riders who very often cab it because they don't have a car and do not intend to get one. London isn't exactly known as a city where it's easy to keep a car, forget one that needs charging, which then assumes you have a home of the sort where there's a garage.

Cheap taxi rides though, yeay!

"Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps and on Google StreetView you could see the actual house out of which the person had been deported. We planted street posters in Germany cities that reminded people to keep their eyes open for Stumbling Stones in the pavement. And through an iPhone App users got access to further information like biographies, personal memories and photos. Thus we made the stumbling experience more tangible and revealed unique stories behind every name – because that´s what people will remember."

The one copy song was a track released in such a way that only one person at a time could take a listen to it. Adam Tensta remembers back in the day when one had to wait for a sing to release, and one had to stand in line to get a new single fresh hot off the presses. With the one copy song, some of that exclusivity was recreated, whilst shamelessly using peoples need to get first in line by asking them to watch something, tell fifteen people on FB about this, or tweet 15 friends about it to spread the song further.

Legend! Banco Popular: had El Gran Combo rewrite their biggest hit, change the lyrical content to change the attitude of the country and rewrite history. Unexpected and so bold it's almost shocking that it didn't backfire. Well played JWT SanJuan, well done.

Tim Hortons and Gulf News, the UAE's leading English daily newspaper, teamed up to create something quite.. timely shall we say? When do you read the news? Over your morning coffee of course, but these days we don't sit at the breakfast table and read a large paper-newspaper, we're probably half-way to work grabbing a fancy brew along the way. Tim Horton prints out coffee sleeves at the point of sale, that have freshly updated news-tweets on them, all coming from the Gulf News twitter account. There's even a QR code on the sleeve that takes you straight to the twitter account in case you want to follow them. Tim Hortons adds an extra value twist to their brew, while Gulf News get more readers. Win win for two Y&R clients in one quick print. Clever.

It's clever for an open air mall, I'll give them that. But when this case study tells me they "created a completed new choice - a product that only an open air mall could offer..." they're half-fibbing with the "created". They rented a machine/bought a service.
Remember Stuart Semple the artists who covered London in "Happy Clouds", remember the flogo cloud machine? Yes, that's what they used.

Happiness Brussels, who brought you the award-winning IQ Font , are now beating Google to the punch in Belgium. As it turns out their over-sized Google Map cars can't get through the small streets, so the wee IQ decided to act all superhero and complete the google maps route for them. All the residents on the wee streets will receive a DM from IQ when their street is available on www.iQstreetview.com, showing off the cars small-street skills to the exact punter who might have use for it. Clever.

How do you increase consumption among your die-hard fans who are already buying Hellman's for their sandwiches? Easy, and a little big-brother-ish, Hellmann's turns your receipt into a personalized recipe by combining the products you just bought into something tasty. Shoppers were pleasantly surprised, perhaps tried something new, and sales of Hellmann's increased in teh supermarket chain where this was done. I reckon Ogilvy Brazil have a good shot in Cannes with this one, what do you think?

New York writes itself. But nobody edited this case study down to be SHORTER. STill, the idea produced some really cool looking pieces, and I would love to have one of them on my wall.

The Village Voice was looking for a way to capture the true voice of New Yorkers, and partnered with Leo Burnett New York City to launch "New York Types," a crowd-sourced campaign that took real quotes from New Yorkers and transformed them into print pieces, while collaborating with some of NYC's best letterpress artists.

A one of a kind, 14-foot tall, 10-foot wide vending machine was on Union Square the Embarcadero in San Francisco this May, vending mountainbikes, tents, camping gear, made in BC surfboards and even kayaks.

This stunt was part of the 100 BC Moments campaign.

Jung von Matt are at it again, poaching Art Directors via the widely used online Lorem Ipsum generator. They've done expert poaching of creatives before, previously in their Trojan Recruiting stunts they snuck in via photographers portfolios. Clever. Very clever.

The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.

See also the billboard image.