Mcdonald's and DDB got together with PKP (Polish State Railways) to create this digital updated timetable that showed train departures and measured time until departure in food items from McDonald's one would have time to devour. Instead of hanging out on a boring old platform, travelers took to the McDonald's for a bite to eat.

DDB Stockholm had a brilliant idea for an app that is your regular alarm-clock on the phone, but also a game where you can win discounts on Lufthansa flights to anywhere-but-here that might get you out of boring old Sweden. Then they had another great idea, to animate the case study nicely. Kyoot!

The film, which was screened to a select group of entertainment and gaming media to great acclaim in April at the Soho House in Los Angeles, premiered at select broadcast channels worldwide last week. The film will stream on various locations online - including G4TV online, Vice, Ghost Recon's YouTube page, IGN, GameSpot and Complex - beginning Monday, May 14 and will continue for two weeks up to the game launch.

Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.

"Heineken is the sponsor of Flow Festival 2011. To make the most out of the sponsorship, 358, Helsinki set the bar high: Let's come up with something so interesting that it will become an integral part of the uncompromising festival's programme. The idea, Heineken Open Source Stage, is based on open source principles and Facebook liking. It is not only part of the programme but it's also part of the festival site. Now the crowd can suggest anything and like any ideas they see. Within the first week and a half the site got 150,000 visits, the visitors made 2,000 suggestions for acts and their ideas were liked 14,500 times. That's pretty good for a hipster festival in a city of 500,000 people."

One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.

See also the image: NYT BATTLE

DDB Panama set out to make Peugeot world wide web famous and took a respite from reading the hipster daily to pin images of really really big things all over Pinterest with links that lead to the Peugeot web site. Depending on your poinr of view you will applaud at the clever tongue-in-cheek use of the new (and totally free) media that Pinterest is... Or you'll want a shower for feeling the spam-vibes after having read that Internet Marketing long con article earlier.

The Pima Air & Space Museum wanted to inspire kids about the science of flight and attract more visitors to the museum. So we built a 45' giant paper airplane, lifted it high into the sky and let it fly. As part of the program, we held a paper airplane contest for kids. The winner of the contest got to help design, name the plane, and attend the private launch. The massive paper plane flew for nearly a mile from an altitude of 2703 feet and reached a speeds of up to 98mph. Afterwards, the museum displayed the plane as a permanent exhibit in the museum. Now, the people at PASM can say they're doing more than just collecting history. They're making it.

The Steve Jobs moment of silence was 8 seconds of silence available to download on iTunes, symbolizing the eight years that Steve fought cancer. Downloading meant donating.

The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, making them useful once again as now you can rock out! It was installed in bars, night clubs and other places in São Paulo, Brazil.

Bronze winner young guns 2012

"When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that showed how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social."

To promote Ford's Active Park Assist, a technology that helps even the worst drivers park their cars effortlessly, Ogilvy Paris took note on how crazy Parisian drivers will attempt to park in the smallest of spots, and stubbornly keep at it until they've succeeded. Thus, pinball parking was born!

We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.

This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner. See the banner itself in action here to try it out. You can do everything, even shop from it - click on a product and you're sent to that article on a special Ikea site where you can buy it.

McDonald's shows us how their "Open all night" reflective billboard works. By day, nothing. All white. Tremendously ad-free. By night it'll appear like a ghostly text enticing you to come get a coffee before you swerve off the road. It might not be the the pedestrian ghost levels of slam-on-your-breaks dangerous, but I'm pretty sure that sign would be non-kosher in Norway, where they regularly ban the H&M underwear ads for luring drivers into the ditch.

Pretty clever tho.

To stop reckless drivers in the Ukraine, a special device was built that would release a "human shaped balloon" at a pedestrian crossing, so the driver would have no choice but to show down. (in quite a panicked reaction, I might add).

Scary. I know I would freak the hell out of I saw this on a dark road. The device is also pretty clever in how it'll only release a ghost if the driver is speeding quite a bit, not when the drivers are sticking to the limit. I wonder if any of these ghosts caused an accident due to swerving-to-avoid-collision reactions?

Either way, impressive.

When the media is the message. Smartnewsolutions explains:

"Blood Transfusion Service" is a Russian state organization for blood donation and the support of volunteers in Russia. After the standard advertising campaign the client asked for an Internet project, capable of reaching the hearts of the target audience to turn them into regular donors. It is very important, because Blood Transfusion Station are no need one buzz-effect – blood has short period of use."

Re-creating a Van Gogh masterpiece using living plants. Faboo.

It starts out like a typical night in the red light district. Men mulling about outside of the red lit windows where barely clad ladies are flaunting their stuff. But then something happens, a woman shakes and another and another, all the while music by Raveyards grows louder over the canal. The six women perform a nicely synchronized dance in the windows of this building and attract even more onlookers. When their routine is done the impressed onlookers spontaneously applaud. That's when the sign above the building appears, and I applaud.