Description: 
Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Dentsu Canada are spreading a bit of Japanese joy to Canada with these shadow projections. Participants can transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. Neat.

Story posted here.
"when Cellcom asked us to promote "First Love", its branded content website which presents Israeli teenagers' love stories, we needed to come up with a new way of making it noticeable to people online.

To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.

What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement. "

Cerveza Norte take helping their customers go to the bar seriously, mate. So seriously they devised the best excuse ever to allow attached men all over north Argentina to have a night out with the boys, and be able to tell the missus they helped clear the parks, renovate schools, clean the lakes. For each beer drunk, a cap was donated as a minute toward "Le Mejor Excusa Del Mundo" (the best excuse in the world) project, and a Northe team would be out doing good deeds for as many minutes as there were caps.

Berliner Pioneers Immortalized locally by artist Vhils to celebrate "Go Forth" : To honour the campaign, Levi’s® and W+K Amsterdam collaborated with the Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that captures the faces of some of Berlin’s modern day pioneers in a dramatic and poetic way. These pioneers serve as an inspiration for the city and embody the ‘Go Forth’ spirit. Vhils sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin. A Making of documentary capturing Vhils’ at work complements the murals themselves.

The murals can be seen in Berlin at the following locations:
Revalerstrasse 99 in Berlin Friedrichshain - Fadi Saad

How do you entice people to learn a new language? Why not send a foreigner around town with real life subtitles hanging off her tummy, that subtitles every word she says?

As I explained in the post about what is Swedish on our national day, what is really Swedish is to eat crisp-bread with fish roe spread. It's our peanut-butter & jelly, or marmite on toast if you will. To make it eggstra (see what I did there? I should be punished for that.) yummy, we'll put the fish egg paste on slices of hardboiled eggs. This is where the beloved brand of fish roe paste called Kalles Kaviar comes to the rescue with a handy hard-boiled egg app. Set the egg-timer and the app will make you a perfect playlist for the perfect egg. 'Cuz that's another very Swedish thing, we're so bleedin' edge all the time we no longer use mechanical egg-timers.

This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else. Very funny and successful promo that was widely talked about in Argentina.

Here's an interactive McDonald's ad from Sweden, where the LED-billboard turned into a realtime game of pong, controlled by smartphones. Here you can actually spot what is truly Swedish in case you're still wondering "what is Swedish"... We're hella stylish people, hanging onto obscure trends and fashions quicker than you can say "SALE at Hennes & Mauritz!", and total gadgets freaks as well, beaten only by the Japanese and possibly the French who look good in everything seemingly without effort. Or wait, it's a case study, it's quite possible that everyone in this clip works in advertising or are related to someone who does.

Jung von Matt took poaching to a whole new level when they sent 15 different photographers to other agencies to show off their portfolios, and every image has a sneaky little ad within the photo saying that Jung von Matt was looking for Art Directors. It was stitched into sweaters, seen as graffiti on the background wall, or as an inscription on a bus. So very very clever we might see this in Cannes.

There's been much chatter about this Vodafone case study, which looks at an ad campaign created by advertising agency JWT for telecom giant Vodafone Egypt prior to the revolution. The study implies that the revolution happened.. due to this ad. With a straight face. While the case study is the usual chest-thumping we see so often in advertising, and the campaign has won a MENA Cristal Award just the other day, the tagline "the power between your hands" was uncomfortably ironic for those who recall that Vodafone shut off the network services back when they were really needed.

How would you feel if you're minding your own business, and then suddenly death calls you stating: "Death can catch you anywhere, even at the Organic" - while you're at the Organic? Pretty wigged out, right? Those stalked by death took it well though, and the Facebook app that allows you to record a message only to be heard once you're actually dead took off.

Challenge:
'IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this app, we had to remind them that death can catch them anywhere, anytime, and that they’d better leave a message before it was too late.

Solution:

You remember Nothing, right? When they opened shop in Amsterdam, they built their office out of cardboard, and sent out a nice set of images showing it off. They also held a nice shindig during Eurobest when it was hosted in Amsterdam.

Now they boast about their new office. In need of more space for their ever-growing agency, they already have a full team in their new satellite office, which has a great cantina, a never ending supply of comfortable work spaces, a homely interior that varies throughout and great parking to boot. Yes, they're in Ikea.

JWT Melbourne and the rest of Australia heard when Jimmy Jaques, the voice of harness racing, literally lost his voice right in the middle of commenting a race. It became a big newsitem and internet sensation overnight. Thanks to some really speedy delivery of creative, a fast banner-media buy and a client who said go ahead, the banner right next to the web stories would discreetly pun on the hoarse horse-whisperer by suggesting some Chemmart for that throat. Well done!

Hold up hold up, hold up! PETA has made an ad-guerilla-stunt idea and... It contains no nude women... no references to the holocaust, no comparisions between serial killers and chicken slaughter... Is this really PETA? The idea is simple, to get ad agency people to stop using chimps (ie: apes) in their TV-commercials, they made auto-correct remind them about how these trained animals grow up in a short paragraph that appeared every time the words monkey, ape or chimp was typed into Word. Get them at script-level! Stop those ads from ever being written! This is clever. This is good.

This is hella annoying (for the Word user) in the end, so yes, it's still very PETA. A round of applause people. *golfclap*

This is all I know about Italy: Everything there tastes awesome except the tap water. The little kids in their Sunday best are the most adorable kids in the world. Italian men are taken to a masonic hair-dressing club as they come of age, and are taught everything they need to know about hair-products in a secret ritual so you will never find an Italian man with a hairdo that doesn't suit him. Also, bars and clubs have the worst taste in music ever, and it has unfortunately spread to the advertising case studies.

Silver award for Spatial Design in the One Show 2011.

Jointly commissioned by SAP and the Victoria and Albert Museum (V&A) in London, bit.code is a new work by German artist Julius Popp. bit.code is themed around the concept of clarity, which also reflects SAP’s focus on transparency of data in business - and of how people process and use digital information.

bit.code will be on display as part of the tour of Decode: Digital Design Sensations to CAFA Art Museum, Central Academy of Fine Arts, Beijing (CAFA), in partnership with SAP. SAP has provided cutting-edge technology for both the physical and online elements of bit.code through SAP BusinessObjects business intelligence (BI) solutions.

Ever since Veronica Maggio debuted on the music scene in Sweden, Swedes have gone gaga over her (pun! Sorry). She's a breath a of fresh air, on the cover of every magazine, she's skyrocketed to the top of Spotify's most listened to list, and her new single launched via telephone ringtone. Yep. No, not the ringtone on the phone, rather the "Ringback tones service" from Comviq where a song of your choice replaces the dull dial-tone you'd otherwise hear when calling someone.

Leo Burnett Iberia teased for Playstations 3 new DC online games by building a real tailor shop in the center of Madrid, only steps away from comic book shops and game-centers, bringing the best part of superhero-dom to life. The suits!

Having a little fun with the McDonald's monopoly sweeps, Cossette made McD's take monopoly money even if it was just for a couple of days. In other news, old monopoly money games prices skyrocketed on Ebay. True story. Okay, maybe not the last bit.