This video goes with this story: Faking it in social media = the new way to get youtube visits?

Since the case study is in Swedish, I'll explain what's going on. "Mellanmål" is a swedish word that literally means "between-meals" and is translated simply as 'snack'. The case study film opens on a radio show conversation where one woman explains that danishes are nice and all, but they are not mellanmål (snack), they are "fikabröd" (bread-to-have-with-afternoon-coffee). The lady continues to explain that "Chocolate bars are not mellanmål". This pretty much sums up the prevailing Swedish attitude that a mellanmål isn't a bag of chips or other junk, it's a healthy snack, just like the fruit you're served between meals in school.

This. People, this is why I wanted to get into advertising. It's not the media chosen, it's the idea, it's the message, it's the spread, and here it all comes together beautifully. Reinvigorating an entire country, encouraging them to dust off their shoulders, look to the future and get back to working together for a better life. A well deserved win last night for Memac Ogilvy Label Tunis in the Dubai Lynx awards. Every single media was used, 6 brands and 5 major Tunisian media went all in on the idea, it took off like fire on twitter. This, my friends, is great.

Since the Sprinter is a working mans van, what better way to advertise it than by having the van itself apply for a job? Lukas Lindemann Rosinski had the Mercedes' tires specially designed so that the van could write its own application letters and apply for jobs at various businesses that could use a hard working van by their side. Very clever. DM by tire!

Gatorade Replay Wins at the One Show! Congrats.

This is amazingly well done, you can see his face in the bars. The music, heart monitor was created by WorriedAboutSatan and is available on vinyl.

Troy Davis has spent 19 years on death row in the USA despite doubts about his conviction. German street art collective Mentalgassi have teamed up with Amnesty International to highlight his case by creating unique lenticular fence posters across London. Take action for Troy at: http://amnesty.org.uk/fence

Nice to have a case study with the proper soundtrack to go with it, to really get a feel of how this worked. The beauty is that for each pen taken, a bar is removed from the prison windows. People who took a pen did get the tactile feeling of actually helping, it's not just a scribble on a piece of paper, it's the steel-file that will get people out of there.

To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype, we decided to recreate the feeling of having to spend hours in the toilet when you are constipated.

We briefed Artists to create sculptures on the theme struggle using toilet paper. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artists name and the number of hours spent in the loo. Goezy took ownership of helping relieve the artists of constipation.

Silesia Party is the largest Commodore 64 convention in Eastern Europe. Our job was to promote it among the Commodore fans and beyond.

We wanted to wake up cool old Commodore computers sleeping in the closets.

We created ad that can be understood only when using your old C64. We created a first digital banner broadcasted on the radio.

www.goforchange.pl

Case Study - TIPP-EX "A hunter shoots a bear" - see the post A hunter [blank] a bear - the tippexperience for more.

The Banrock Station winery call this The worlds first Bee poster, where the bees themselves spell out the S.O.S which in this case stands for "Save our swarm"

The SOS stands for Save Our Swarms and is part of an advertising campaign by wine company Banrock Station.
The firm is donating 5p from the sale of three special edition wines to the Co-Operative's Plan Bee campaign, aimed at helping the UK's bee population.

No bees were harmed in the making of this billboard.

To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

Ben & Jerry's have added augmented reality to their iPhone app, called MooVision, the dioramas you see in the app are seen on posters, in print ads & p.o.s materials, and are handmade little works of art. This clip shows how they were made. They're created by Amalgamated, Ben & Jerry's Advertising Agency.

Campbell Mithun's fast-paced back-to-school ads for Famous Footwear use a time-slice filming technique to freeze everyday teen moments of fun. New to this mid-tier, shoe-retailer category, the process involves using a 20-camera rig (all cameras snap simultaneously) and Canon 5D camera.

You can view the finished ad here Famous Footwear - Back To School / Make today famous

The storescapes harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time.
In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

A few words from the creative:

The back-to-school season is a nutty time for any retailer. But especially for Best Buy. Because people are looking for complicated items like computers, and they need a little education on what’s right for them. Problem is, Best Buy can’t help those who don’t walk through their doors. To extend the knowledge of their expert Geeks and Blue Shirts beyond their walls and into the digital space, Best Buy created the Twelpforce. A digitized army of Best Buy employees available 24/7 on Twitter. And not to push products — but to provide twelp. A new term for technical help in tweet form. Anyone with a question could shoot a tweet to @twelpforce, at any time. And over 2000 expert Blue Shirts would race to give the fastest, bestest answers.

The Onitsuka Tiger Tansu Shoe took four months to build, by a family of ninth generation Japanese cabinet makers before it became both a website, and went on tour in Tiger shops around the world where people could interact with the cabinet itself.

So, you get a pretty straight forward brief that states: "inform people that there is lots of real mango in product", and you could do all sorts of samplings, tastings mango give-aways with this... Yeah, pretty dull.

Or you could scare the bejesus out of people by chasing them downhill with giant mangos!. Yes, aim that 8-foot mango down the slope onto the oncoming pedestrians. Do it! And why not drop enormous mangos from trees narrowly missing their heads? Yes! Lets do that too. A lot more fun, isn't it? Plus all those near heart-attack victims will take the drink you offer and think it's the best thing ever now. Win win!