The TV, cinema, and online campaign for the August 10 launch of EA SPORTS’ Madden NFL 11 features six scenarios in which NFL pros surprise unsuspecting real fans with game delivery, and play. The campaign, which broke August 1, was created by San Francisco advertising agency Heat.

The celebrities are out in force here, advocating you to sign the petition at restorethegulf.com to - you guessed it - restore the gulf. They aren't swearing and being all angry like the non-celebs in unfuck the gulf ad, in fact Alfre Woodard seems a little bit to cheery. The ad is oh-so-serious, with the moving guitar and poised headshots. The closest we get to funny here is that John Goodman says "Be the one for sea turtles" while he looks a bit like one.

IiiIIiiiIiih! That's my exited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.

Zoo Film director James Frost on Diehard Battery vs. Gary Numan:

Isaiah Mustafa as the Old Spice man replies to a tweet from Gillette

The man your man could smell like forges motorcycles with his bare hands, while asleep. *sigh* So dreamy.

The man your man could smell like man-speaks Happy Birthday. Bless.

This is the reply that was used by Reddit to make the voice-mail generator. God bless this campaign!

In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.

Your move Alyssa!

Old Spice man continues to flirt with Alyssa Milano, now bringing out the big guns in the shape of flowers and handwritten notes.

Lance Armstrong, the seven-time Tour de France winner, has spent a lot of time behind tailpipes, so who better to showcase the new 100% electric, no tailpipe, zero-emission vehicle.

Julia Stiles has a drink with herself ad discovers she doesn't really like herself much. Odd, not like when Hugh Hefner had a drink with himself.

Julia Stiles has a drink with herself, and doesn't seem to like herself much.
See also the beginning of this campaign where Hugh Hefner has a drink with himself.

NEW YORK and LA JOLLA, CA. - The filmmakers from U.S. creative production company Shilo (www.shilo.tv) are very proud to announce their role in producing an engaging new broadcast/web spot for Mountain Dew's new Green Label Art Shop Series campaign. This project was directed by Shilo's Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew's innovative campaign and the all-star talents assembled.

OOooH nooo! Tiny Chuck gets loose! Look out!

Taylor Lautner gets the Les Grossman treatment.

Remember now Robert Pattinson, it's all that product in your dirty hair that made you a star. Well, that and the fact you play a glittery vampire. Mmmmmm, vampires.

Starring Tom Cruise as Les (the gross) Grossman, Will Smith as the future karate kid's concerned father figure, Robert Pattinson and Taylor Lautner as the perplexed soon-to-be bad ass cops, and Michael Cera as the bookends.

See also bumpers Risky Business, Hair and Wedding.

So the "I'm a mac" guy got married and lived happily ever after gained a potbelly.

If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?

A-ha! Saatchi are pulling the old ad-logic reverse psychology trick on us with the Make homosexuals marry facebook fan page and this video. It's a 3 minute and 33 second ride in preaching to the already converted. Bonus points if you recognize the Supermarket on Market street in San Francisco a hop away from the Castro.