Paul told me about this film before he was going to shoot it. "It's got technodancing sheep in it. I don't know how we're going to do that. Technodancing sheep. Hehehe." and as he explained the script he kept muttering that "it needs something." It needed a twist, and extra touch, that dash of irreverence.

Lets see if you can spot the twist that Paul added to the script.

Directed by: Paul Arden
Starring: Brigitte Nielsen
Ad agency: Saatchi & Saatchi
Production company: BSL

Third Quarter

Aired 3rd Quarter

Aired in 3rd Quarter

Aired in the 2nd quarter

WAKE UP PEOPLE! I could use some of that right now. This ad features Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J and even Missy Elliott nodding off. ZZznnnore.

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

This is the first Super Bowl ad for this brand.

Third Quarter

Kick Off

First Quarter

Pre-game

Fourth Quarter

Third Quarter
Originially aired in 2006

Third Quarter