As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.
Following beautiful work on campaigns for Chevy Volt and Salt, live-action, design and animation specialists Gentleman Scholar brought the full force of their production expertise to an elegant campaign for Qatar Foundation’s QF Radio. At the center of the campaign is an ambling dream of a spot directed, produced and post-produced by Gentleman Scholar, who worked not only with agency TBWA\Qatar, but also a marketing team assembled by the First Lady of Qatar who, as Chairperson of the Foundation, was actively involved in evaluating and approving the work during various stages of the creative and production process.
Diamant brings its instrumental values to real life. In a jacuzzi.
How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.
It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn’t have a natural platform, so it was time to create one. The inspiration came from Diamant’s real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior... of any snack.
Infused with a childlike sense of fun and excitement, the two-minute Skylanders SWAP Force spot directed by LOGAN’s Jens Gehlhaar is an energetic showcase of character animation. The new spot is also a testament to the potency of collaboration, its eye-catching visuals and clever concept developed and executed in tandem with creative teams from 72andSunny and Activision Publishing, Inc.
Flyfrontier debuted last night with this spot, titled "secret", where none of the animals can keep one, and the spot where the rabbit says Florida far too often. These ads will appear online and in cinemas in the Trenton region.
Frontier is expanding to the East Coast via Trenton Airport. To raise awareness about this, they launched a multi-media campaign with Transit Posters, OOH boards, Bus Wraps, Digital Ads, Print ads and these TV spots. Keeping the branding front and center, the airplanes tail-animals are the ones who carry the scripts.
Bringing celebs back from the dead is nothing new, Audrey starred in a gap ad in 2006, while Fred Astaire danced in the ceiling with Dirt Devil in 1997. Bob Monkhouse came back to tell us about prostate cancer which was creepy yet poignant, while Orville Redenbacher came back to tell us about popcorn and that was just creepy.
I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?
You know what? Don't answer.
Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, runs the 100 meter dash.
Each step reveals words - passion, power and strength - the qualities that veterans have, and reminds them that they can still enjoy active lives despite their life-changing injuries. It's nicely shot, the cgi isn't too bad, but the VO brought the ad down, down down.
Bi-coastal production company Stardust created a highly stylized and darkly futuristic world for Toyota’s promo spot for the new Rav 4 EV. Partnering with Saatchi & Saatchi LA, Stardust created a :50 spot featuring a mix of visual effects, photo-real CG and live-action to achieve the final sci-fi look. The spot marks Stardust’s latest push past its traditional high-end motion graphics work, as the company broadens its repertoire in visual effects.
How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH. How many?
"A feature of the new Volvo FH is a roomier cab with one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? We decided to do it by using what the cab is really all about - truckers." says Forsman & Bodenfors who created the campaign.
See also volvotrucks.com/fh
Digital Domain, a subsidiary of Digital Domain Media Group created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled “The Real Deal” from Stink director Adam Berg and Saatchi & Saatchi London. Berg, working with Saatchi & Saatchi's Andy Jex and Rob Potts, tapped Digital Domain to tell a story that mimics the car's key value - breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Expertly wielding Digital Domain's deep digital production toolset, Berg worked with artists to create everything from digital characters to a stunning full virtual world. The spot aired August 17 in the UK. See it here.
The Salt Institute and Grey San Francisco + Gentleman Scholar demonstrate how salt makes everything better in this beautifully crafted spot. Everything from roads to roasts can use a dab of it. Or like Alton Brown says: "add a teaspoon of Kosher salt" to almost anything, including coffee....
Gentleman Scholar worked off of Grey's original idea to create a granular and tactile world in which the malleable sculptures of salt would look amazing on both macro and micro levels.
"We developed two separate materials to emphasize the characteristics of salt from different perspectives," explains Gentleman Scholar Technical Director Henry Foster.
Activision Publishing, Inc. and High Moon Studios tapped Digital Domain and Mothership Director Neil Huxley to create the new teaser trailer for the highly anticipated "TRANSFORMERS: FALL OF CYBERTRON" video game that premiered Monday, June 4, on SpikeTV’s GT.TV. Picking up where the first teaser (December 2011) ended, the new :90 short delivers a fast-paced, high-impact battle sequence revealing new hero characters including fan favorite METROPLEX. The full trailer can be seen here: http://www.youtube.com/watch?v=eyW5KMMDjZw
Scenes from battles between Londoners and zombies are frozen in time, and slowly revealed in this epic promo for Ubisofts ZombiU. While goosebumps travel up my spine, I feel the sudden urge to shoot at everything before I too succumb to the black Zombie-virus. BrrRrrrRRr!
It's all about corny oddvertising.
We already know: the Dutch are crazy. And now they have crazy snacks. With funny names like Corny. And crazy singing rabbits. Is oddvertising the new advertising online?
In the highly amusing introductory commercial developed by Fitzroy Amsterdam, a dubious little rabbit sings a remake of the 90's hit Me So Horny (2 Live Crew) in a repulsively strong German accent. This is done in an attempt to try and woo a girl in a library, much to the annoyance of the surrounding visitors. Now we know for sure: our world is half nuts, half corny.
Stop motion house-painting awesomeness? No, it only looks like it is, but it's quite well done.
In this spot for Dulux paint, The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.
“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed he animation on their house themselves.”
Director Grady Hall of production company Motion Theory dramatizes a young woman’s life story as an imaginative visual journey for Camparisoda. Via ad agency Euro RSCG, the epic :45 commercial titled “Welcome to Giulia” represents the launch spot of Campari’s major marketing push for the iconic aperitif brand in 2011.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Okay, it may be hokey in some
7 hours 26 min ago
- New Taylor Swift Diet Pepsi
9 hours 45 min ago
- Sofia Vergara's New Diet
9 hours 48 min ago
- New Taylor Swift's Diet Coke
9 hours 57 min ago
- New Taylor Swift Diet Pepsi
10 hours 37 sec ago
- Miley Cyrus's New Coke (Coca
10 hours 6 min ago
- Diet Pepsi Advertisements
10 hours 8 min ago
- Diet Coke Advertisements
10 hours 11 min ago
- In truth well-off content and
16 hours 17 min ago
- In actual fact amazing
22 hours 43 min ago