True to the Medal of Honor philosophy, “Castle of Glass” highlights the emotional realities soldiers and their families face far from the battlefield. Stauffer and O’Flaherty developed the concept around the all-too-familiar story of a child learning from a military officer that his father has been killed in battle. While his life is torn apart, the military community surrounds and supports him through the overwhelming process of healing and rebuilding.

Way to get me all weepy eyed, Allan Grey. This story will go straight to the heart of most parents. As a child, all you want is to grow, be older and wiser, as a parent, all you want is to cherish every moment. Truth well told.

You don't need to understand Afrikaans to understand the story. The mother at the start tells her daughter to that it's just five more sleepies until the big day. The daughter, impatient with counting wishes herself to next week and her birthday. She continues using her gift to fast-forward her life to ride big kid rides at the amusement park, to marry the boy of her dreams, to land that dream job. To skip the whole pregnancy and see the moment of her own daughters birth....

Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.

The ISPCC have found a young boy worthy of some sort of commercial-acting Oscar. He delivers the message while being punched to the ground by his father. "But beating children is illegal in Ireland", you might say, and you're right. But the problem is, family rights (as a unit) outweigh children's rights (as individuals), and young children in the care of abusive parents can't wait for this to change. Young boys like this one can not seek social work or child protection support without parental consent. You can change this before he grows up.

Sarofsky Corp.’s main title sequence for the new Showtime Original Series SHAMELESS is an irreverent and illuminating portrait of the Gallagher family where private moments are exposed in the most unexpected place: the bathroom. The main title sequence, which premiered Sunday night, was inspired by the unapologetic tone of the show and its central characters.

The ad was directed by Garth Jennings of Hammer & Tongs, best known for Hitch Hikers Guide to the Galaxy and Son of Rambow. Working with kids and monsters is always tricky hence - outtakes!

The more imminent danger here is being run down by wee redheaded girls.

"Centerpartiet" is as the name alludes the center party n Sweden's political landscape. They align with the conservatives, and just like them promise more jobs, but in a far more sarcastic fashion. Here we see how a newborns mother explains her plans for her child: "I was thinking he could go to nightschool". A girl in first grade explains "when I grow up, I'm going to be uninsured", a young boy at soccer practice gets asked if wants to go pro: "No, I'm going to go on the dole, like Daddy".
A tutor asks her student: What are your plans after school, and the student responds, "I'd really like to jump from internship to internship....." Students in their traditional hats party, yelling "one more month, then we'll be in temporary job measures!

Mom tries to get a tan while the daughters are involved in some sort of deep lake exploring adventure. Aaaah, Swedish summers.

VO: Think of a spread. Any spread

With the blue lake and yellow type, one can only think of Kalles Kaviar's classic yellow-and-blue graphic profile.

In the summer sun a boy plays hide and seek with his friends, later is rewarded with the most Swedish snack of all, in fact it's our version of peanut butter and jelly - a fish roe-paste on hardboiled eggs. Yes, us Swedes are crazy but don't knock it until you've tried it.

Haribo show us kids playing boardroom, and it's exactly like a real one, right down to the bespeckled girl having her data corrected by an an annoying dude, and the hip online-girls information about the "buzz online" being totally ignored. All the boys get individual kudos for their input though. Then it's all tied up by the bespeckled girl kissing the bosses ass. It's just another day in the boardroom folks. At least it's not a Pedo-bear enticing kids to get on the strange bus with candy like the one aired in Denmark.

Yes, I'm reading way too much into things today. I'm bored.

The other boardroom ad "Taste" is just as unfunny, even with Mom as comedic relief, so they have their tone-of-voice down to fit the candy pretty good. Chewy, standard and predictable.

Blankie feels left out, all he wants is to snuggle.

Coinciding with the 65th anniversary of the Hiroshima bomb, Whybin\TBWA\Tequila, Melbourne has today launched an emotive pro bono campaign for the International Campaign to Abolish Nuclear weapons (ICAN), which will drive worldwide support for the worthwhile cause.

ICAN is a global grassroots movement for total nuclear disarmament through a legally binding and verifiable Nuclear Weapons Convention. The aim is to inspire political leaders throughout the world to negotiate a treaty abolishing these weapons of mass destruction, before they are used again.

180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."

This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.

This is Brad Fisher, the junior marketing associate at HBO, and he wants to apologize for filling pools with blood as a marketing stunt for True blood. Then there was the blood-cards with exploding blood, and the not so successful coffin river race. Sheesh, you consumers are so picky these days.

Zidane's story about a man unlike others, a man that runs like sparks fly.

Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Torrent2, one of four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives.

Movado hired longtime creative partner TAG Creative New York, for the project because of the agency’s reputation as deft communicators of the relationships between brands and consumers. The assignment: bring the existing “My World, My Watch” campaign to life in TV, while continuing the re-brand of the ESQ line as ESQ by Movado.

For the first time ever, a commercial for unplanned pregnancy and abortion advisory services will be aired on British television. The commercial, to be screened first on Channel 4 at 10.10pm on 24th May 2010, is part of a new campaign by Marie Stopes International, the UKs leading provider of sexual health services outside of the NHS.

This historic ad is not without controversy, and will not air in northern Ireland due to legal issues says channel 4.

Millions of people in England, Scotland and Wales will be able to watch the commercial for Marie Stopes International on Channel 4 at 10.10pm tonight.

TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website (www.adidas.co.jp/JFA) where the entire story comes together as a digital comic book (www.adidas.co.jp/JFA/skycomic).