Lopez Negrete recently enlisted the help of Charlex to bring to life a unique and entertaining :60 spot for Verizon's newest campaign.

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The Tropicana brand is taking a uniquely Canadian approach in the trend of expedition marketing through its new “Brighter Mornings for Brighter Days” campaign launching on March 1st. And it couldn’t come at a better time, when Canadian pride is at an all-time high. Next week, Tropicana will invite Canadians on a journey to one of the country’s northernmost towns during the coldest and darkest days of the winter.