MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.

Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.

The Scissor Sisters’ video “Any Which Way” has poptastic panache and a captivating slapstick feel to it including some great animation set to a groovy beat. Produced for Polydor this colorful treatment was brought to life by director by Ace Norton at Partizan and edited by Cut + Run’s James Rose.

Notorious for his quirky approach and bold use of colors with great style, Ace Norton’s treatment presents a feeling of this shoot being real ‘playground time’ for the band.

The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces. Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’. Some interesting stats on the project are:

Brazil
2150 litres of paint
42 paint brushes
188 Roller heads
30 Colours
95 painters and volunteers

So, Zoo Film's director James Frost, he did that cool Radiohead House of Cards video. Now you have this 70's Bond-girl thing going on here with a nude and color projections on her and the wall. What brought this on?

I'd been looking at a lot of Robert Brownjohn's work around the time I wrote the treatment, the song evoked the strong saturated colors and projection techniques of the late 60's early 70's.