Is the new Häagen-Dazs Gelato Italian enough to please the Italians? When this couple stops arguing we might find out.

A woman returns from the Melbourne International Comedy Festival and realizes the sad truth about her husband's own comedic abilities. The blue gloves are a nice touch. The woman's bad acting is also a nice touch.

Pornhub claims that this is their "rejected" super bowl commercial*. Which of course simply means that they posted this to various video sharing sites and then told 4chan, Reddit & all their fans, not that they actually ever attempted to buy air time for this. Just like PETA's "banned / rejected" Veggie Love ad of super bowl 2009 the rejection here is just a magic phrase that "makes ad go viral". It's like Beetlejuice, say it three times and it'll happen. Banned super bowl ad, banned super bowl ad, banned super bowl ad. See?

BBH London and Tim Godsall of Biscuit Filmworks bring us "Own the Weekend" from the Guardian and Observer. A three minute long dead-pan, complete with an aging Hugh Grant very serious intro™, and several explosions declaring "owned".

Yes, since the weekend just isn't a weekend without the Saturday Guardian and the Observer, they've trademarked the weekend. They now own the weekend. The whole weekend. All 48 hours of it. Owned, guys. Owned.

In this ad, the hashtagged #ownedweekend word makes sense, because as with everything else, they are having a laugh. You can't mock silly marketing gimmicks without embracing the hell out of them.

This is the extended cut of the john st. 2013 Lancer Mitsubishi. This spot will air next Monday, and as we watch we'll see a man doing his stunt-driving-ist best at shaking off a tail in a speedy chase through the city. All is not what it seems, however.

“Whether you’re behind the wheel of a Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well-built and their performance heritage is so strong, that you can’t help but feel more adventurous and more confident in one. ‘Must be the Mitsubishi’ sums up that feeling really well,” says Chris Hirsch, ACD and Sr. Writer at john st., Mitsubishi’s AOR.

Jean-Luc is a pathological liar. Or is it Edward? Jason? Gregory?

In an imperfect world, State Farm is there to help make things a little better as highlighted in the comedic spot “Anniversary” directed by Renny Maslow and edited by Cut + Run’s Joel Miller for agency Translation.

Also aired super bowl XLV, pre-game show.

Starring comedian Dai Henwood... and a rather recycled idea.....

Somewhere in the world of adland, twenty-somethings buy massive fixer-uppers as their first home (really now?)... Probably because they are planning a little family of coneheads. Thanks to Lowe's, they might even survive the renovating phase. Wish these kids luck.

It seems that Mr and Mrs Brodie have found the one thing that they can both agree on. A few daring race-cars stunts later, he's all happy sighs.

Mrs Driscoll is all about the scenic route while Mr Driscoll is all about dense. No worries, once K Y enters the picture, the choo-choo train will get them to their destination.

In Mr and Mrs Hunters case, she's not speaking to him unless she needs to correct him that he's not "obnoxious" but "oblivious". Luckily for Mr Hunter, he's come prepared for make-up sex and out come the opera singers.

The commercial is already live in Italy, Portugal and Czech Republic, and will go to a further 12 markets across Europe (and Canada) in the next couple of months.

Creative team was Andy Bird (art) and Sue Higgs (copy) with Camilla Herberstein as creative director. The spot was directed by Scott Lyon from Outsider films. The music is "The Mole Man" by Schwab. An accompanying print execution breaks in August, while the digital in-market assets are already live .

We all have our kinks, but this couple have a special little game.

Man fears that 1-800 contact will not have his special brand, for his special eyes. He is wrong.

Eli Lilly and Company is launching it’s first-ever Pan-European consumer campaign to educate men about the importance of discussing erectile dysfunction (ED) symptoms with a healthcare professional in. Sweden is one of the first countries to launch the campaign that will go live in Swedish media on the 3rd of May.

The campaign, titled “No More Excuses,” will run in 14 countries in the European Union (EU), including Spain, France, Italy, the United Kingdom (UK) and others.

Research conducted by Lilly in 10 European countries over three months included interviewing and surveying men ages 40-70 with ED symptoms to help identify the barriers to seeking treatment.

Here's a twist on the disposable man in advertising... Open on a couple breaking up.... The woman however, knows how to recycle men! Just "Rinse, fold and stack". Ouch.

The roller coaster ride begins when the little boy shows his affection by yanking the little girls curly brown hair, and follows them through their the ups and downs in life.