The Ebeling Group's Lobo directed a Volkswagen trucks spot for Almap DDBO. The spot is completely live-action and uses no digital enhancement. With a team of vets and only one day's worth of daylight hours to work with, everything was shot on location including the animals and the massive truck structure. The idea of the truck being built around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing. And the most important thing? The truck is fully functional at the story's conclusion. The tagline translates to: "Custom-made for your business”"
The sun is up, the milk is chilled, it's gonna be a good one, yo yo
Yo I'm rolling in my Massey on a summer's day
Chugging cold milk while I'm bailing hay
Yeo Valley's approach is common sense
Harmony in nature takes precedence
My ride's my pride
That's why you'll never see it dirty
And I love it here man
That's why I'm never leaving early
I'm so girt
In my cap and my shirt
I'm representing for west
So hard that it hurts
We make this look easy
Cause we're proper modern with this farming believe me
Wind turbines they're shining baby
And solar farming no buts no maybe's
Ye, when we're down with the soil association
And we do lots of what, conservation
Sustain, maintain it ain't no thing
We set the bar
Real leaders by far
Yeo Valley Yeo Valley
I'll admit it, I like the crazy that these guys have. It's a turn-on. By jolly, if you're gonna start a building project you have to finish it. Even if you have to get a little creative along the way. Besides, I hear steak is the ultimate dinner-treat after a good build. Men (and you ladies who like to get their hands dirty with home improvement), do you have it in you? Hornbach is calling. There's always something to build.
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