Coca-Cola Europe with the help of Publicis Mojo, Sydney finally look like they have a shot at toppling Red Bull from the top throne of the European market. Forget "dance all night" type ads aimed at the techno-crowd, and say hello to short films featuring kids doing crazy things as they burn energy, and in this one literally burn.

Ok, FORGET SKATEBOARDS, I take it all back. I don't wanna skateboard at all, I wanna do this new “Pompakour” thing with ladders. You know, because parkour just isn't dangerous enough. I wanna be hopping over buildings like I'm frickin' spidey-man and ...woah, I'd type more but the vertigo I got from watching this ad just made me fall off my chair.

Seriously though, these guys are professional stuntmen, they have safety-stuff rigged to them that is edited away in post, these sort of tricks should not be attempted at home by impressionable young kids who reckon green-sugar-goo with infused guarana is tasty. Clear?

.... moms will be calling to complain in 3...2..1