Colenso BBDO have found a universal truth. Thirst is creepy. They rang up The Sweet Shop’s Steve Ayson to help them convey the awkward that a parched throat, cracked lips, raspy breath and everything that sounds thirsty is. Steve adds his usual humor, sucking every but of moist out of the calming moment a massage should be to deliver the idea with deadpan humor. Well done. I need a drink now.

In 1970, Remco made the Baby Laugh a Lot, a 16" tall doll with a plastic head and soft plush body that would not stop laughing (if you pushed the button). The wide open mouth had teeth. TEETH. Very creepy. By 1972 they had moved on to make Laurie Partridge dolls, which somehow were even creepier. And you wonder why my generation is weird. These were our toys! I particularly like the shock horror on the little girls faces when they turn their heads to the sound. Rumor has it, this doll inspired Poltergeist. True story. (Not)