Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.
I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.
The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.
It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.
Celebrating the New Year's Day return of the hugely popular "Dance Moms," the Season 2 promo is an homage to the 80s ballet flick "Flashdance." Mixed-media production studio Roger headed to Pittsburgh, PA (home of the show and the film) for the one-day shoot.
"It was only fitting to tie ‘Flashdance’ into the promo concept," says Terence Lee, Owner/Creative Director of Roger. "We explored the original film, pulling the most iconic moments to help sell our story. We took pains to make the wardrobe and set-dressing reference original scenes from the movie while still functioning for what we needed to change."
Beyoncé is working on a new dance routine.. and suddenly sees her past selves in the mirrors. Then she starts dancing with herself (not in the dirty way, get your minds out of the gutter boys!) and voila, new routine. She leaves us with the thought "Celebrate your past, live for now". This sells Beyoncé so well, I'll take two please. Yes, the one with the robot hand and the leather hotpants gal. What, I'm supposed to buy a drink? Sheesh.
Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.
Oh yeay, another manifesto ad. Life life to the fullest. Break hearts. Have yours broken. Seek discomfort. See sunsets. See sunrises (when you sneak out of that dudes bead...). See massive raves. Dance with colors in Goa. See the world. Be scared. Be brave. Be riding in a taxi across a bridge. Be watching manifesto ads thinking "yeah man, I want to do that". Will you have lived an extraordinary life? Will you have lived mas fina? Live Mas Fina. Hey Corona, meet Taco Bell and their "Live Mas". It's a match made in heaven, bad mexican fast food and terrible beer.
SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots being perfume.
This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target (I.E., a dude) notices the alluring smell and then like a moth to flame, gets sucked in.
The ads feature the international dance company Inbal Pinto & Avshalom Pollak and someone I first thought was Anne Hathaway.
It's a nice bit of magic for a drug store chain.
Chocolate Bar is opening in Manasquan, New Jersey, which is the worst place hit by Hurricane Sandy. Noble, yes.
I guess there was no better way to announce it than using someone's kid from tap class to star in it for the promise (I imagine) of free chocolate. Yes it's poorly edited. Yes the music is annoying. Yes it still feels so local, in a "c'mon down to Bob's Ford in Zelienople," kind of way.
But...I mean, if they had added some random industrial white noise filmed it in black and white and maybe had a cameo by Kyle MacLachlan it would have passed for a David Lynch directed affair.
Pity they didn't. It's nice they want to do something for the area. But objectively speaking though, it still doesn't make the ad very good.
In swanky night clubs all over the world, a man makes an entrance, and smooth as that guy on the date he soon realises that there's a pattern to the ladies who are attracted to him. Armed by this déjà vu knowledge, our hero can now turne the tables quite literally, and throw dancers on his pursuers the next time it happens. Think of it as a sexy groundhog day except he doesn't want to get into Andie MacDowell's pants, just all the mobsters girls.
LOS ANGELES—The grace, speed and agility of Audi A7 and A8 sedans are compared to a pair of sensual dancers in a new spec spot directed by Maz Makhani and produced by A Common Thread.
In the spot, two Audis, one black, one white, race across a flat expanse of the California desert, leaving billowy dust clouds as they cut through the sand. Out near the horizon, a man and a woman, also arrayed in black and white, engage in an erotic, tango-like pas de deux, mimicking the swift, bold arcs made by the cars. The editorial pace quickens as the cars weave an ever tightening circle around the couple and their dance reaches its final flourish.
This is what happes when PETA let a proper ad agency do something for them, Fallon London turn old and young geezers into stud-machines, bouncing their stuff on the streets, at the disco, in the carwash. Some of it borders on creepy rather than amusingly over-the-top. Still, the studs are hip-shaking to techno while throwing come hither looks, proudly displaying their bananas, eggplants, cucumbers and coconuts for World Vegan Month.
Drag-Queen Lady Gaga is on an African concrete jungle Safari, seeing the wild life such as shop keepers, black panthers, hyenas and car jackers when she passes the South African band that rocketh the hardest. Die Antwood bringeth with the war-paint and illustrated dance-gears we've seen previously in "Evil Boy" and "I fink u freeky" (Their signature style was lacking from Babys on fire) Then we pause for a moment to watch the drag-queen Gaga give birth to a prawn star. Yes.
Oy, we're a bit heavy on the violins here Expedia... But then again, it is a wedding and swelling violins are as much part of that as kleenex and white dresses. The journey here is taken by the father Artie Goldstein, who has to come to terms with the fact that his daughter is marrying another woman. The cold hearted cynic in me is gruffing that of course the gay couple depicted are two gorgeous women, instead of two men with an age-difference, while the romantic zap in me is grasping for kleenex at daddy's speech. Hush! Now lets cut the cake.
This is part of Expedia's campaign "find yours", emphasizing the journeys we take when we travel. We know how to book a flight, but the old tagline "Where you book matters" doesn't matter anymore.
Die Antword rule my world and have done everything right in this video for Baby's on Fire off their album TEN$ION. From the smiley-face shorts & bra to scary stunts where the boys with the motorcycle and BMWs dance around Jolanda within inches of her tiny frame, the look and feel and attitude is all kinds of right. Plus it depicts that double-standard so well, big brother can get jiggy all he wants but nobody better treat his baby sister to as much as a kiss. When Jolanda finally bricks Ninja in the teeth, the baby sister in me had an evil smile on her face. Ninja directed this together with Terence Neale. The Red Bull bit is a tad tedious, but I'll forgive 'em just for that motorcycle kiss moment, wowza.
It starts out like a typical night in the red light district. Men mulling about outside of the red lit windows where barely clad ladies are flaunting their stuff. But then something happens, a woman shakes and another and another, all the while music by Raveyards grows louder over the canal. The six women perform a nicely synchronized dance in the windows of this building and attract even more onlookers. When their routine is done the impressed onlookers spontaneously applaud. That's when the sign above the building appears, and I applaud.
"I fink U freeky and I like u a lot" and hell breaks loose in a black and white inferno of dancing elephant-snouted kids, albinos, real live snakes - caressed in the most sexually suggestive way possible, rats, stuffed lions, and black eyed Yolanda floating in a tub of FREEKY. There's even a kid with Yolanda's haircut painted in black flashing by for freaky-deaky details. Also, roaches. We can't have a video without a district 9 reference. Well done on the directing, Ninja.
Heineken are upping "the entrance", this time with a date that is inspired by Goodfellas and a wild party in Chinatown. Guillaume Dolmans plays the perfect date who brings his lady through the restaurant kitchen, bumps into a magician, has a shadow-fight with a chinese dragon and then invents new dance-moves. The best part of this ad is how the "making of" clip keeps up the idea that Guillaume Dolmans is all kinds of awesome. Oh, and it's all based on scenes from w+k ECD Eric Quennoy's life. True story.
Four minutes and thirty nine seconds of WTF!?, featuring Wanga, a teenage Xhosa emcee, and Diplo himself. Die Antwoord (The Answer) are here to mess with your synapses combining thumping beats with a heavy dose of surreal and downright scary dancing creatures. From Yolanda, bleached the whitest of white's with her collection of white rats while wearing a rat-jacket, to the freaky alien like creatures with District 9 prawn arms. The graffiti which is part Keith Haring, part new african art as it happen when one marries naive to city-culture. This is all kinds of perfect.
The video is a protest against Xhosa ritual male circumcision, which explains the many phallic images and perhaps the penis microphone too.
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