Four minutes and thirty nine seconds of WTF!?, featuring Wanga, a teenage Xhosa emcee, and Diplo himself. Die Antwoord (The Answer) are here to mess with your synapses combining thumping beats with a heavy dose of surreal and downright scary dancing creatures. From Yolanda, bleached the whitest of white's with her collection of white rats while wearing a rat-jacket, to the freaky alien like creatures with District 9 prawn arms. The graffiti which is part Keith Haring, part new african art as it happen when one marries naive to city-culture. This is all kinds of perfect.
The video is a protest against Xhosa ritual male circumcision, which explains the many phallic images and perhaps the penis microphone too.
Scientology sells their idea with a commercial celebrating life. And death, in a way as there's a genuine asian tsunami clip in there. It's the one shot by a british family from the balcony of their hotel, and not the one shot by native Thai café owner Arunkul Charoenkul which was broadcast all over the world, without a penny paid to him. Hopefully, the church of scientology both paid for the rights for that British families clip, and donated money to a worthy cause like the Red Cross who helped so many in the aftermath of that disaster.
The Scissor Sisters’ video “Any Which Way” has poptastic panache and a captivating slapstick feel to it including some great animation set to a groovy beat. Produced for Polydor this colorful treatment was brought to life by director by Ace Norton at Partizan and edited by Cut + Run’s James Rose.
Notorious for his quirky approach and bold use of colors with great style, Ace Norton’s treatment presents a feeling of this shoot being real ‘playground time’ for the band.
Everything is more beautiful in slow motion. Even that guy dancing, the man who spits when he talks, and various cascading beer spills. Yes, Carlton is made from beer, and fridays nights with the friends at the pub are made with beer.
Violent Soho's new video nods back to Nirvana grunge-concert videos, but instead of wirery flanned-clad heroin junkies moshing to the music, there's an overweight crowd in underwear holding up corn dogs in lieu of lighters. Things get pretty rowdy in the moshpit as pop-corn, mustard and baked beans fling about against bare skin. I bet foodies will like the close-ups. Mmmm. Corn dogs.
Check out the behind the scenes on how this ad was made.
In multi-tasking the students reactions are genuine - as dancers boogie around them and rock-musicians do their riffs they try and take a test in less than five minutes.
Sequestered until the very last moment, the students had no idea what was about to happen to them. That meant the Docter Twins had only one chance to capture the perfect take. They even went as far as to individually escort the students into and out of the lab through separate doors, so as to not have them see other students and blow the surprise. Multiple cameras and extensive rehearsals with the crew made for an authenticity that is palpable on screen.
The global population's collective attention has shifted to South Africa as the World Cup kicked off its quadrennial tournament. Enlivening the opening ceremonies was an energetic and upbeat video for Shakira entitled "Waka Waka", edited by chrome's Hal Honigsberg for DNA Director Marcus Rayboy, who shot the project in stereoscopic 3D. The clip has already garnered 12 million-plus unique YouTube views.
Lady Gaga and Stephen Klein got together to make a nine minute event video, which plays a bit like pop-culture bingo. It's as if they dropped a bit of 90s Madonna, The movie Cabaret, Marlene Dietrich, Baccara's boogie moves, various bits of latex, crucifixes, barb wire, rough 'sex' scenes, lace and glittery hearts into a blender, mashed it together and topped it off with the worst worst pudding-bowl haircuts ever. Resulting in a cold tall glass of booooooring. Prince Valiant called by the way, he wants his hair back.
And now we've graduated to the directors cut of "Aka". The Eastpack-clad bunch of midgets pop out of their bags resembling mexican wrestlers and perform something that looks a lot like the Māori Haka dance. I think we all know what the creative team was on, what we need to know is what did they put in the water for the client? The best part of this campaign is the fact that it got sold! The execution required skilled costume making, done by Puppetown , to allow the cast to fold into and out of their transforming backpacks as seamlessly as possible and still be able to move properly.
For the first time in Greece, a prepaid card offers free airtime to speak & connect with people from other networks, so in our ad we've depicted a world without borders. "Best things happen when you are open to the world" our key main message.
Theatrical industry new media advertising/marketing company Art Meets Commerce recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical “FELA!” as part of their integrated campaign for the show. “FELA!” producers include Shawn “Jay-Z” Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir “Questlove” Thompson; the show is directed and choreographed by Tony Award-winner Bill T. Jones.
With a bit of a nod* to the "unexpected actor in suit dances in hotel" Fat Boy Slim/ Spike Jonze / Christopher Walken video, Hugh Jackman has a sip of ice tea and then promptly gets his groove on. He twirls and swings showing off his Broadway musical skills, even swinging two girls on each arm, and this is supposed to sell something but I forget what. But I am thirsty for that tall glass of handsome man who can dance. That's what its selling right? I better watch it again. I'll let you know on the 1000th viewing what I want to buy.
* not as big of a nod as the Vasakronan ad which pretty much used the 'weapon of choice' video as their storyboard.
Jonas Åkerlund and Lady Gaga got together again for this video Telephone, featuring Beyoncé - where Gaga prances about in a womans prison sporting insane cigarette sunglasses. Once her love Beyoncé bails her out, they go on a homicide spree in their pussy mobile. There's plenty of product placement going on in this video, even for the dating site Plenty Of Fish where the officer logs in as MissOfficer if you fancy a tough broad. In the end, fashion wins... or does it?
Props for killing the hemaphrodite rumor.
Also notice: When Beyoncé kills her presumed boyfriend, she tops it off by flipping up the same style sunglasses Gaga wore in the Åkerlund directed Paparazzi video. Does that mean that she too is now an Illuminati Puppet brainwashed to kill? (see also part 2 of that hilarious idea). Why yes of course, she's been one since her rebirth as Sasha Fierce.
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