TheHomey B D P - Katie / music video (2013)
B D P for short, is Brandon Drew Jordan Pierce, a New York City based rapper. He grew up primarily in sleepy Westchester, NY, moving to Durham, NC his freshmen year of high school. He's an ad man by day (at Sid Lee's New York Office), rapper by night and here he made a song to "Katie". Katie being the slang expression about the walk of shame that clubbing girls endure in the bright harsh light of the next day.
Audi (Spec) - "Tango" - (2013) :30 (USA)
LOS ANGELES—The grace, speed and agility of Audi A7 and A8 sedans are compared to a pair of sensual dancers in a new spec spot directed by Maz Makhani and produced by A Common Thread.
In the spot, two Audis, one black, one white, race across a flat expanse of the California desert, leaving billowy dust clouds as they cut through the sand. Out near the horizon, a man and a woman, also arrayed in black and white, engage in an erotic, tango-like pas de deux, mimicking the swift, bold arcs made by the cars. The editorial pace quickens as the cars weave an ever tightening circle around the couple and their dance reaches its final flourish.
Nissan ALTIMA - Around the World in 8 Miles - (2011) :30 (USA)
BMW 5 Series - Refuel - (USA) :30 (USA)
Digital Domain built the entire KC-135 digitally after conducting an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions, as well as researching actual videos of KC-135 plane landings. The digital production team, led by VFX Supervisor Eric Barba (VFX Supervisor on "TRON: Legacy") then worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable.
Barba's team took care to ensure the tracking was just right, so the camera matches precisely with the live-action to maintain believability. Digital Domain also added atmospheric effects -- exhaust, heat coming off engines, and dust, as well as some sky replacement.
Lamborghini Aventador LP 700-4 - A relentless force - (2011)
The Lamborghini tears through the desert, dodging black pillars that look a lot like the Tomorrow Awards award. It speeds toward a darkening sky, what is that. Hell? Evil? The to Eye of Sauron? Who cares, the Lamborghini doesn't, it just revs up the engine once more and shoots straight through it parting the dark skies with its super-power: awesomeness.
GE Capitol - Polaris - (2010) :30 (USA)
In a collaborative showcase between their top-flight color-grading and VFX departments, full-service post studio Nice Shoes just finished work on the latest stunning spot for GE Capital's ongoing co-branding campaign, this time spotlighting the company's relationship with Polaris.
Polaris opens on a panoramic shot of a stunning, jagged-edged dunescape. A Polaris dune buggy streaks across the screen, tossing a trail of sand behind and adding a flash of red color to the brown-and-tan-hued land. A voiceover extols the merits of GE Capital's intensive client relationship with Polaris before the spot ends with the occupants leaping from the buggy and dancing joyously across the sand.
VW Volkswagen Golf - Phobias - (2010)
A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people...or just about watching the new Golf and not being its owner.
I find the jump a slight #fail, but I dig the surreal fast-cut way of telling the stories of phobias, well done on that Pep Bosch & Agosto
Western & Southern Financial Group - Strength - (2010) :30 (USA)
What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common? None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.
Bevilacqua worked via Northlich, Cincinnati to create Strength and its companion spot, Stability, to symbolically represent the insurance giant's core characteristics. In the first spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off.
Sony make.believe - Rocket project "we have liftoff" - (2010)
Submissions recently seem to be made for me! When you're not deulling with flame throwers in slow-motion, or exploring new sports like "pomparkour", setting skater kids on fire and sending them through the streets of Mexico city, you're making kids launch rockets with computers. Wee!
Mental note: start working on sports gear, energy drink and computer accounts instead of all this makeup stuff.
Droid X is here.
Director Noam Murro’s (Biscuit Filmworks) latest for Verizon Wireless via mcgarrybowen.
DieHard Battery vs. The Bullet
DieHard - DieHard vs Gary Numan
IiiIIiiiIiih! That's my exited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.
Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.
Zoo Film director James Frost on Diehard Battery vs. Gary Numan:
Bing - Easy Rider - (2010)
Here the easy rider dudes discover than Bing is everywhere man. Dude. Man. Yeah man.
DEVO - Testing The Desert
A look into one of Devo Inc’s field studies, implemented to test the appeal of Devo’s sound.
Sprint - “Firsts”
Sprint nods to the Honda Cog Rube Goldberg-ish machine and creates a domino effect of old technology moving to new tech. We see stone wheels toppling over trains and T-fords, old gramophones, and a teeny widdle airplane tipping over a really huge rocket.
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Bridgestone - Making of "Your Tires or Your Life" - (2010) :60
Behind the scenes footage from the making of "Your Tires or Your Life", on of the new commercials during Super Bowl XLIV. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who.
Sony make.believe - Imagination - (2009) :90 (UK)
Sony Make Dot Believe brings this kid on a journey through everything he can imagine, as long as he finds one of those glowing buttons. These ads will air in cinemas across the UK as well as on the web.
“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
X-Box Forza Motorsport 3 - An Open Door - (2009) :60 (USA)
Wanna drive your dream car? You can now.
In this spot you'll find a wide variety of beautiful cars waiting for you with an open door, in the end, all you have to do is pick one.
This ad airs in the following markets - US, UK, France, Germany, Italy, Spain, Canada, Mexico, Australia, Japan...Media Buying is handled by Universal McCann.
A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids. It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered. Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.
Porsche Cars North America - Family Tree - (2009) :60 (USA)
To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television print and a new website at www.porscheusa.com/family.
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