Del Taco takes it to a very weird level with its new spot. It looks like they're making beans in some steampunk themed disco or something. Remember kids, don't do drugs.
Oh yeah before I forget: between Ship My Pants and Unfreshing Believable, there is now a moratorium on near-swearwords in advertising.
Fresh out of Film School, Hanna Maria Heidrich, has just shot her first spot through Gorgeous, this one for Radiotjänst in Sweden. Radiotjänst is Swedens national public broadcaster / public service and much like the commercial free BBC, we pay a fee to watch TV and listen to radio. Or some do, and most people try to dodge that bullet, even if every store that sells any TV or radio device has a duty to report your personal identification number to Radiotjänst like a stasi-snitch if you buy anything.
Sometimes I really love the short description that comes with the films. Like this one;
They used a new camera technique which basically had the camera strapped into the woman's crotch -like a camera nappy.
I mean, seriously, when you woke up this morning did you think that you'd get to read the words "camera-nappy" today? We live a great life people!
the description continues:
It's a female Dutch creative team and a female Dutch agency head of Broadcast (see credits attached). The two British ECDs at GREY Amsterdam, who joined six months ago, are Seyoan Vela and Colin Lamberton. The spot is directed by Robert Nylund.
I can't help but think they're stressing that "Female creative team" bit so much because a) female creative teams are still few and far between and b) nobody is gonna believe it.
Elisa explains why she came up with the idea of showing everything from the point of view of a womans vagina: “This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman’s personal care routine. It’s unapologetic and instead unashamedly confident and energetic in the way women today are.” . I had no idea that this soap had a "medical product" image. Swedes are involved in this as well, since Klas Åhlund, the former guitarist in the band Teddybears STHLM, has set the sound to this "day in the life of a Vajayjay" film.
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