LOS ANGELES—Ross Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”
The imagery consists of beautiful, charming family scenes, with the cut-out objects lending them a magical flair. “It’s as though the creators of Shaw’s Caress line scoured the earth in search of the softest surfaces possible,’” says Ching. “That was our motivation behind every single shot.”
The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"
Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.
Blair Hayes of STORY has directed four spots for JBL in which the brand’s new wireless speakers give partygoers the illusion of attending a live concert by Grammy-winning rock band Maroon 5. The ads are the latest additions to JBL’s Hear the Truth campaign out of Detroit agency Doner, which features star recording artists and underscores the product’s quality sound.
Each of the new spots opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured—each spot also promotes a different type of wireless speaker.
Fresh out of Film School, Hanna Maria Heidrich, has just shot her first spot through Gorgeous, this one for Radiotjänst in Sweden. Radiotjänst is Swedens national public broadcaster / public service and much like the commercial free BBC, we pay a fee to watch TV and listen to radio. Or some do, and most people try to dodge that bullet, even if every store that sells any TV or radio device has a duty to report your personal identification number to Radiotjänst like a stasi-snitch if you buy anything.
Draftfcb New Zealand has partnered with client MINI New Zealand to help promote dog adoptions, but not in the way you'd expect… SPCA animals are smart, why just as clever as any other dog, and to prove it DraftFCB taught them how to drive Mini's.
Driving dogs, coming soon to a highway near you. Dogs this smart deserve a home. Why, they can be the designated driver, as long as you're OK with only going ten miles an hour.
At drivingdogs.co.nz you can meet Monty, Porter and Ginny, and watch videos of their driving lessons.
Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.
Titled "Sweeten Your Life", the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.
TORRANCE, Calif., June 4, 2012 — Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designed to help usher energetic, young consumers into the luxury market with TV, digital and print advertising.
"A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers," said Mike Accavitti, Vice President of National Marketing Operations. "This campaign will serve to engage potential customers looking to complement their active lifestyles."
A :60 airs in the 3rd quarter.
Welcome to the only thank you a bloke can express. A miniature singing dog with a keyboard.
Wall's and the talking dogs go way back, in 1993 one man discovers his dog can say the brand name, but he won't say saws hedges. We've come a long way, doggy - these days The Wall's dog Alan has his own soundcloud page.
Driver is high-fived by everyone, and little dogs too! The mean-looking biker gives a fist-bump, the little girl gives tease-fives, the group of cyclists bring a smattering high-fives. I suspect driving this car to work might make you both a happy camper, and slightly late due to high-five stoppage.
The popcorn here is a bit like the Blob, except you can eat it!
Fallon and Orange have created a campaign to promote its new "Orange Film to Go" offering, which allows customers to download a film from iTunes every Thursday, on Orange. Top film titles include The Wrestler, The Ghost and Che: Part One amongst many.
Breaking on Monday 15th August, the fully integrated campaign features TV, cinema, print, outdoor, digital, mobile, search and retail.
The offer is part of the brand's "more from Orange, for you" strategy, which aims to reward and retain its loyal customer base with exclusive offers and content which they love, and will complement its hugely successful Orange Wednesdays promotion.
In Cannes when discussing this, the similarities to "Cog*" came up. It's not a Cog-copy though, more a Guinness tipping point in that case. Still these circus-dogs are doing all these tricks just to stun you with how easy the car is to park. Dogs drive, who knew?
* to those who might have forgotten, the wrench in the Cog showed it was very similar to "Der Lauf Der Dinge"
There’s nothing like the feeling of getting really lucky. A lucky break can make everything better. Combine that with a trip to Fallsview Casino and you’ve really got something. This was the thinking behind Fallsview Casino Resort’s new television campaign, “Anyone Can Get Lucky”, created and produced by Blammo Worldwide.
After receiving the Best Broadcast Advertising award at the 2010 American Gaming Association Communication Awards for “Lucky Streak”, following up in 2011 with a luck driven campaign seemed like a perfect fit for Fallsview Casino Resort.
Fairies, a suspenseful water rescue and a raging bear are highlights of the epic campaign for Bouygeus Telecom co-produced by Harvest and Wanda for DDB Paris. Harvest Films’ director Baker Smith collaborated with masterful DP Chris Soos, accomplished editor Herve Schneid (Amelie, City of Lost Children) and the visual effects artists at BUF to craft a campaign that includes the whimsical “Fairies” which was released theatrically in 3D.
Here's the latest spot by Ben Dawkins for Weetabix through WCRS which launched Saturday during the X Factor (that'll teach you for TiVo-ing through the commercial break...). It's got talking animals galore and a veeeeeery tasty looking bowl of chocolatey goodness to boot.
The spot opens with four young men at the start of a Rube Goldberg-type machine as one of the team sets a Tumble down to start the machine in motion. We follow the progress of the Tumble through the machine as it travels through various interesting stages. As the Tumble appears to be reaching the end of the circuit however, a dog runs into the shot and steals the Tumble. We are left with four frustrated guys and one relieved young lady who is dangling precariously above a pool of water at what appears to be the culmination of the elaborate route through the machine.
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