The bummer about listening to music is that it's no longer a collective experience. We have our ear buds jammed permanently in our earholes and that's that. But HMDX is out to change that with its Jam Bluetooth Wireless Speakers.

Connect your mobile, ipad or ipod (who has an ipod these days?) or any bluetooth capable device and bam. Instaparty in the streets.

This is the brand's first advertising effort, courtesy of Woods Witt Dealy & Sons. It was directed by Anthony Mandler, who has also directed music videos for such notables as Lana Del Rey and Jay-Z.