What would you do for a Klondike Bar? What you endure baby talkin' similarly dressed lovey dovey couples? In an elevator? For 5 seconds?

I kinda wish the endings to these "5 Seconds Of Glory" campaign were weirder, but whatever. I'm just glad Klondike took snarky road. They've come a long way from the weird humiliation of the customer executions that I had to endure when I was a kid. They went something like this:

Announcer: What would you do for a Klondike Bar? Would you embezzle from your boss?

Guy on park bench: No. No way! Are you insane?

Announcer: Rich creamy ice cream? Covered in rich chocolatey goodness?

"Imagine.. It's the middle of the night. You're sleeping. Your best friend calls for help...."

And so it begins, the stunt set to take over after the Biker cinema stunt, and hoping to spread. In this scenario, a friend is called to a poker game to help their friend get out "Bring 300€ or they won't let me go". The game is played in a seedy part of town, the heroic friend is greeted by beefy guards, then directed to walk past people boxing, hookers fighting, have to share an elevator with a creepy old chinese men eating mystery-food... and finally they reach the room where the game was played.

How do you shill a film called "Dead Man Down"? Easy, arrange an attempted murder in an elevator and have people witness it. Film them with hidden cameras as they scuttle away, dial 911 and walk off muttering "sod it, I'll take the stairs". If this isn't staged all the way through, it's a miracle nobody shot the attacker, there are still a select few people that are allowed concealed carry in New York. What if they had run into Robert De Niro, Harvey Keitel or Donald Trumps and his sons?

Man discovers his ice drink is the weight that sets the elevator alarm off. Le yawn.

Man meets a moose in the elevator, a moose that says chew chew chew chew chew.

Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv

I dunno about you, but I think bumper cars in elevators seems to be a lot of fun! ;)

Oh wow, a pretzel, how exotic.