Comhem- Surfa ComHem-style! Psy homage - (2013) :40 (Sweden)

You remember Judith & Judith don't you? They've been the Snapple-like gals, and then they continued their campaign career by doing homages to virals. Of course they had to go all Psy on us.

Lyrics, translated (where it has to be):

Surf surf surf surf - surfa Comhem Style

Surfa = "to surf" in Swedish.

När du skall surfa, stream film och ladda upp en fil

When you want to surf, steam a movie and upload a file.

Virgin Mobile - Retrain Your Brain - (2013) :60 (USA)

Virgin Mobile wants you to retrain our brain, and they'll help you along with some surreal images of a snorkler petting a happy shark, triplets saying "virgin mobile", dust explosions and a dash of red here, there and everywhere. See it as an updated version of that scene in a clockwork Orange where they retrain Alex to not like violence, with set direction that would make Kubrik a little jealous.

Crash and Compute featuring Emil de Waal Spejderrobot New Normal - music video (2013) 3:37 (denmark)

There's a concept to this music video, one that involves regurgitating stock photography ideas and re-doing it. So no, it's not The Danish Banks version of The New Normal. Logging into stock photo Getty Images and searching for "crash" and "computing" Copenhagen ad agency SELIGEMIG found images of broken glass, cars leaping off cliffs, retro-computing, future computing and even a man that looks like Mr Spicy Meatballs tearing up his stereotypical italian dinner.

Priceline Negotiator's Last Deal - William Shatner's last ad (2013)

dabitch's picture
Posted by dabitch on 14. January 2013 - 19:20

There was a reason Penny, Kaley Cuoco was revealed last week... Priceline wanted to kill William Shatner... as their spokesperson.

Target - The Everyday Collection - Bake Sale (2013) :30 (USA)

You'll rule the bake sale, by using pre-made mixes, of course.

See also ravenous and Laundry.

Little Caesars - Office / Hot-N-Ready - (2013) :30 (USA)

Man enters offto announce the Little Caesars large, $5 HOT-N-READY pepperoni pizza and everyone cheers. Cheer so hard their glasses fall off and the copiers explode. Because thats a great deal in any language. 497420776f756c6420686176652065656e20626574746572206861642068652073706f6b656e206865782e.

Introducing the Guardian and Observer Weekend™ (2013) 3:00 (UK)

BBH London and Tim Godsall of Biscuit Filmworks bring us "Own the Weekend" from the Guardian and Observer. A three minute long dead-pan, complete with an aging Hugh Grant very serious intro™, and several explosions declaring "owned".

Yes, since the weekend just isn't a weekend without the Saturday Guardian and the Observer, they've trademarked the weekend. They now own the weekend. The whole weekend. All 48 hours of it. Owned, guys. Owned.

In this ad, the hashtagged #ownedweekend word makes sense, because as with everything else, they are having a laugh. You can't mock silly marketing gimmicks without embracing the hell out of them.

Saturn - Sportsbar / Riot - (2012) :90 (Germany)

In this 90 second spot from Scholz & Friends, directed by Martin Werner, a night watching the game at the pub turns into a full fledged riot when the pubs old TV caves. There's slow-motion shots of billiard balls knocking drivers out, tipped over cars exploding, and even a ghetto-bird dropping swat teams onto the scene. Well that escalated quickly....

War Child - Jam / Bomb - (2012) :60 (Canada)

john st. have created an emotionally overwhelming film for War Child. It starts with the scenarios of war torn countries, a father being threatened by a gun, a child running across a land mine in the road, a bomb blast at a market. But then, the scenarios don't play out as how you expected them to.

Where childhood thrives. War does not.
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence.

FOX Sports - Bomb Squad / Bomb Disposal / Gus Johnson (2012) directors cut

Watch out for goo! Yep, it's the directors cut, longer than the aired Bomb Squad, and I still think that this may or may not be based on the proposition "Gus is da bomb".

More trivia: “To help build the tension in the spot, MassMarket added ever increasing amounts of smoke and sparks to the shots of Gus, building up to the big explosion,” noted Jones. “MassMarket also provided the stadium crowds seen out the window of Gus and Charles’ pressbox.”

AXE / Lynx - Susan Glenn - (2012) :60 (USA)

She's not A girl, she's THE girl. Fear No Susan Glenn.

...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.

The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.

Moe’s Southwest Grill - Microwaves ruin everything - (2012) (USA)

dabitch's picture
Posted by dabitch on 27. January 2012 - 6:43

Moe’s Southwest Grill doesn't want you to try this at home. Really, don't. "Especially if you like to see, smell, hear, touch, talk and breathe...." Then they microwave pretty much anything you've ever considered microwaving, from an egg to a lightbulb and a big watermelon that explodes all over the place.

While all the fire, flashes and squirting tomatoes are fun to watch, Moe’s Southwest Grill actually has a USP to tack on to this destined for viral video. They don't microwave their food. Mmmm.

Sony Pictures - Exploding stock footage - (2011)

ArtisansPR's picture
Posted by ArtisansPR on 13. September 2011 - 18:14

This clip goes with this announcement: Sony Pictures entertainment amps up stock footage collection

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

The History Channel - "Gettysburg" - (2011): 1:00 (USA)

Collaborating with History Channel for the second time this year, METAphrenie has delivered a new promo and show open for the high profile movie event “Gettysburg.” The two-hour special, Executive Produced by Ridley Scott and Tony Scott, presents the engagement in a new light imbuing the stories of eight soldiers with the terrifying experience of war.

T-mobile / Deutsche Telekom makes real world Angry Birds in Barcelona Wed May 11. Be there!

Want to play Angry Birds for real? Tomorrow in Barcelona at the Placa Nova Terrassa, you can: Deutsche Telekom is erecting a life size Angry Birds game tomorrow at noon in Barcelona. If you're in the hood, you can swipe your smartphones to hurl a real giant catapult and its weapons of bubble-shaped birds at exploding green pigs.

*click click click* What? I'm booking a last minute flight to Barcelona.

Canal+ - "Tick" - Meet Carlos - (2010) France

Listen. Listen carefully. Goosebumps. This is so well crafted I'm tingling. Canal plus does it again.

Bungie / Halo Reach - Deliver Hope (2010) :60

This ad directed by Noam Murro is aired globally. Well, maybe not in countries where there's actual real wars going on, because they'd rather play games with fluffy bunny rabbits in them.

MTV Video music awars - Eminem promo - 2010 :78 USA

MTV will be running off channel spots for The 2010 Video Music Awards, starring Justin Bieber, Eminem, Drake, Nicki Minaj and Ke$ha.

The campaign uses a classic old Hollywood meets the 21st century motif, summarizing each artists “Road To The VMAs” leading up to their appearance at the 2010 MTV VMAs.

The campaign was shot in July across 4 different cities (LA, Phoenix, Toronto, and Detroit) in North America. Helmed by young, up and coming director J.Brightly, and shot by the ultra talented Mihai Malaimare Jr. (DP of Francis Ford Coppola’s last two films “Tetro”, and “Youth Without Youth”), this campaign is unlike any that MTV has done before for the VMAs as it puts the focus on the shows music talent and visual style to get the audience excited for what is sure to be an epic show.

New Zealand TV3 - Montage Monday Nights - (2010)

Starring comedian Dai Henwood... and a rather recycled idea.....

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