Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.

I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.

The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.

It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.

Coco Rocha demonstrates that she knows all her angles and can look fantastic in anything, with a wink in this ad shot by Ellen von Unwerth under the creative direction of Ucef Hanjani at ceft and company

fashion goes out of style. And yet you still have all that stuff in your closet. Why not donate it to those in need?

DDB Stockholm created this digital initiative for Stockholm City Mission called You'll never wear that again which sounds like a follow up to You didn't build that.

Basically the app uses your old Facebook photos to determine what you(or your freinds) no longer wear and then you go from there. Like the idea a lot. But I don't like adding apps to my Facebook page, so I'm posting the case study in stead.

Nice job, dudes.

Frieze Films and Rob Malpage direct this spot for power company Eskom for Saatchi and Saatchi Johannesburg.

The circumstances surrounding the shoot were a bit tricky. Rob wanted to shoot Telkom’s National Control Room, because power grids are awesome, doncha know. But the place has severely restricted access. So Rob recreated it thanks to the magic of art direction and CGI.

The message is pretty much what you'd expect from a power company:

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

Phoenix, NYC-based creative agency and hybrid content creation studio, recently swung into the fall fashion season by conceiving and creating a Web spot for Sperry Shoes and Glamour starring noted fashion bloggers Christina Caradona and Arielle Nachmani. Following the stylish bloggers as they rifle through a pile of outfits in preparation for a double date, the high energy spot combines clever editing and a uniquely New York setting to spotlight the wide variety of Sperry’s varied footwear.

In what has to be the punniest pun of 2012, Australian Agency BMF, in association with the Meat & Livestock Australia,
bring you a silly take on their spring lamb campaign called Collamboration.

It's a silly mix of fashion and food. Fashion designer Leona Edmiston and Chef and television personality Ben O'Donoghue join forces to create fashion-inspired lamb recipes.

I'm not sure what that means. I'm also not sure that using a tumblr site is the most professional way of showcasing this idea.

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

See also wood gutting and fish styling #2

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

As a nod to Smythe’s roots and the designers themselves, the films feature two strong women doing typical rugged Canadian activities. In conceiving the spots, Open sought to express the transformative effect the designers’ impeccable tailoring can have on a wearer and a general point of view on life – “Make Anything Spectacular”.

So, this is a new Levi's commercial. it's evolved the campaign to be less about America per se and, well...did I mention the VO is a poem? It is! And here is Kidsleepy's commentary as a poem in response.

Renowned fashion and beauty director Rebecca Blake, of Rebecca Blake Films A STORY Company, has directed a new campaign for Japanese fashion retailer Uniqlo launching its innovative UV Cut collection. Conceived by Dentsu, Tokyo, the spot features Japanese model and actress Kiko Mizuhara (Norwegian Wood) who is shown wearing the young, fashionable clothing, which filters UV rays, in a stylized contemporary home overlooking a pristine ocean under a sunny sky.
The spot was shot on 35mm film and is notable for Blake’s innovative use of lighting and graphic design. Interior sequences employ a striking, angular pattern of light and shadow offering a subtle contrast to the geometry of the room. The effect was produced with a specially-designed lighting rig by cinematographer Deke Donelian.

“Flower” is a lush and sultry video palindrome created by Droga 5 for the launch of Parlux’s Rihanna perfume Reb’l Fleur. The intricately crafted spot was directed by @radical’s Dave Myers and edited by Cut + Run’s Dayn Williams with effects by Radium.

The video was then integrated into the fragrance’s website so that viewers can interactively explore both sides of Rihanna’s provocative world. To experience it firsthand, please visit http://www.RihannaReblFleur.com/

It’s the same girls, same music, but a new season! Which means… a whole new range of wardrobe tips and trend advice! Autumn is all about finding the perfect boot, the statement coat, and wrapping up with all of the many wonderful accessories so there is plenty of fun to be had.

Kirsten Morrell from Goldenhorse has a debut solo album called 'Ultra Violet'. I want to know if I may borrow that cloaking sheet which makes one invisible. Seems rather useful.

Golden, just for those glasses.

See also, Mac vs PC - teeter tottering and the failed news reporting in live action news.

Ad Agency: DDB London

Sorry guys, I know we shouldn«t be mocking y'all but since I can pop out a nine pound baby without pain relief and I've seen grow men cry over simple eyebrow plucking, the strategy in this ad - using a transvestite to highlight the "pain free" with this epilator - just tickles me pink. Also, Karis is hawt.

the infamous "Nazi ad" - background story in this post.

Vera Wang actually took ice skating lessons to compete as a figure skater during her childhood. She is an accomplished and established couture with creations that have donned the most humble to the very elite. She truly is an original.

Ooh look there's Kate Moss looking all waify and stuff.

"...it wont hurt, I promise...."