Who babysits the babysitter? In a new video promoting the American Red Cross’ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.

"This next one, is from my solo album..." I love how the guy with the fro leans in for a glare.

Here's the extended spot for Hyundai's Santa Fe Dream Team spot.

Judging by how young the mom looks, she must have had her kid when she was 18.

In "Fireman" a gorgeous specimen of the profession finds a young lady in distress and sets out on a mission to save her in the most heroic way possible, all the while looking sexy , and forgive the pun, smouldering to boot. He races up a stair that burns down at once, he crashes through doors, he ends with an epic getaway from an exploding building, sheltering her in his strong arms, and as their eyes meet once they are in safety...

She spots something better coming down the street! Yep. Ladies may be a sucker for uniforms, but there's levels to the uniforms. Some uniforms are better than others. Let this be a lesson to you all. The best uniform in the birthday suit, by the way, in case anyone was wondering.

In this 90 second spot from Scholz & Friends, directed by Martin Werner, a night watching the game at the pub turns into a full fledged riot when the pubs old TV caves. There's slow-motion shots of billiard balls knocking drivers out, tipped over cars exploding, and even a ghetto-bird dropping swat teams onto the scene. Well that escalated quickly....

Really like this spot from Wander for the Rainforest Alliance. I think it might be the first time i've sat through a three minute commercial and didn't think it should have been edited.

See also National Guardsmen save people trapped by tornado damage. and National Guardsmen rescue people trapped by flood waters.

Directed by the acclaimed husband-and-wife team of Jonathan Dayton and Valerie Faris who are well-respected for their work on music videos and commercials and also received an Academy Award nomination for the film Little Miss Sunshine. Their unique vision brings to life America’s finest agents experiencing larger-than-life insurance scenarios in Professor Burke’s incredible classroom. Professor Burke is actor J.K. Simmons (Juno, Spider Man, Law & Order).

Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires.

See also Farmers Insurance print ads

You saw the Gucci Guilty Trailer back in August, and here comes the directors cut: "An unprecedented combination of edge and creativity that creates a unique, hypnotic spectacle."

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.

The extra twist here is not just that Frank Miller directed it with his Sin City Look, it's also being aired in 3D.

Woah, that's unexpected. Frank Miller directs the latest Gucci TV commercial – also in 3D. We only have the trailer so far, and I'm currently trying to find a calendar around here to make sure its not 2005. Aw, that was mean, the Sin City look is still cool as all hell. Wait, hell ain't cool. Ok, cool as that iceberg that sunk the Titanic. Oh brother, I need it to be happy hour already.

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.
Look out for the films online and on TV.

Coca-Cola Europe with the help of Publicis Mojo, Sydney finally look like they have a shot at toppling Red Bull from the top throne of the European market. Forget "dance all night" type ads aimed at the techno-crowd, and say hello to short films featuring kids doing crazy things as they burn energy, and in this one literally burn.

Absolute's CD/Lead Flame Artist Dirk Greene and his team of VFX artists get binary in the latest :30 spot for investment firm ING, courtesy of Sandwick@Crossroads and BBDO Atlanta.

In Armor a conscientious investor carries his "number" around with him like a brief case. The digit, a combination of CG and live action prop, represents the amount of money our investor needs to save in order to retire comfortably. As our man goes about his day his number is fumbled, run over by a truck, set on fire at a restaurant and chased by dogs.

Thankfully his number is protected with ING. ING has been helping people find the best ways to protect their retirement investments for decades. It's your future, made easier thanks to ING.

Aired pregame. Suave mate, real suave.