As the old lady dresses up, and lovingly glances at a photograph of her and her husband, one might believe that she's on her way to visit his grave. Not so, as the twist reveals she's visiting him in a retirement home. The promise Folkpartiet (the liberal party) gives here is that old couples should still have the right to live together, even when one of them is in need of assistance. Today, married couples are sadly separated when they have different needs in retirement homes.
Six Scents explores the relationship between artist and nature through a collection of fragrances, stories, films, art and photography. A portion of all proceeds go to Pro-Natura in support of innovation for sustainable development.
Target is launching a unique partnership with fashion icon Liberty of London, which combines the retail giant's budget-conscious ethos with Liberty's legendary styles. The announcement called for a memorable advertising campaign, and who better to deliver than A Very Small Office (AVSO) Director Mikon van Gastel, who collaborated closely with Peterson Milla Hooks (PMH) to buck industry trends and create a unique oversized practical environment that beautifully showcases Liberty's trendy clothing, home and table ware, garden products, bicycles and more.
The edgy Liberty spot follows AVSO's recent series of high-profile Target Frugalista spots - done in the iconic style of the retail chain - that aired during the Grammys, the Golden Globes, and the Winter Olympics. The spots are vastly different in tone and presentation from the Liberty spot, serving as both a verification of Mikon's incredible versatility and AVSO's ability to attract and maintain the world's most visible clients.
"It's a testament to PMH that they recognized Mikon's flexibility and gave him liberty (no pun intended) to create at will. What they got was something unique; a fashion editorial come to life; a slightly surreal and ethereal spot that goes far beyond traditional retail expectations," noted AVSO EP Saffron Case.
"G Line" seamlessly blends Japanese-inspired watercolor visual effects with live-action to communicate how the Infiniti G series "unites engineering and emotion, connecting driver to road."
The spot relied heavily on 3D and fluid simulation software. To achieve a totally organic look, Barton and his team shot practical elements at the Digital Domain stage, including wetting down paper on which ink was dropped and brushed, and shooting big ink drops that were dropped onto a sheet of glass lit from underneath. These elements were used both in 2D and 3D and were tracked onto items in the scene. Digital Domain also added CG poppies that kick up and fly around. The primary software package included Autodesk Maya, V-Ray, Houdini, some After Effects, Nuke and 2010 Autodesk Flame.
This was a campaign for Florsheim. We shot this in Vancouver and I had a great time working with the dog. Oh, and the actor was good too! LOL.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing labor with the
3 hours 51 min ago
- What is the name of the song
1 day 17 hours ago
- With this card, they're
1 day 21 hours ago
- Haha as well as "Why is it?"
2 days 5 hours ago
- This was all so much better
2 days 9 hours ago
- This wasn't an Abercrombie
3 days 2 hours ago
- This just makes me like
3 days 2 hours ago
- Ha haha, the way he snogs the
3 days 8 hours ago
- Speaking of cereal&feels,
3 days 9 hours ago
- Fair enough. You're not a
4 days 38 min ago