In which we get yet another freaking product demo spot and obnoxious platitude telling us how many photos the iPhone has taken. It's also a telling commentary on how intrusive technology has become, that we can't simply appreciate a meal or a moment without being an obnoxious twat with a mobile.

Ah well. At least it wasn't on a black or white background. Always nice to include humanity and all.

Violent Soho's new video nods back to Nirvana grunge-concert videos, but instead of wirery flanned-clad heroin junkies moshing to the music, there's an overweight crowd in underwear holding up corn dogs in lieu of lighters. Things get pretty rowdy in the moshpit as pop-corn, mustard and baked beans fling about against bare skin. I bet foodies will like the close-ups. Mmmm. Corn dogs.