Willem Dafoe makes a short appearance in this super bowl ad at the end, and steals the entire show. Of course he does, when he is the devil himself.

Sure, Kate Upton is in the ad too, but she's actually dressed and her manicure isn't even half as good as Willem Dafoe's.

The spot rests on an insight that although athletic participation is virtually equal between boy and girls from ages 6-12, by age 14 girls drop out of sport at twice the rate that boys do. Societal pressures and misconceptions on what makes a woman "beautiful" is a chief culprit.
A big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pics
to photos of them as a 14 year old athlete... with the line "IF I WALKED AWAY THEN, I WOULD'NT BE HERE NOW."
Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.

For the artists at Dashing, magic doesn't seem so mysterious. This is proven true in a :60 spot for Hyundai, produced in collaboration with past live action partner, OPC, for Innocean Worldwide.

Magic Wand stars a band of four buddies who discover a magic wand on the side of the road. They immediately conjure up a Hyundai Accent and the crew launches into an urban adventure. The wand is used to change red stoplights to green, transport food-bearing waiters into their car, make the guitar-strumming hula girl on their dashboard come to life, and transport one lucky bachelor into another Hyundai full of attractive females.

For those not familiar with the taglines history: "Zo" stems from "Zo. Nu eerst een Bavaria." which comes from the insight that a beer tastes a lot better after you've done hard work to deserve it, thus: "Now, a Bavaria" as the answer to countless funny ads depicting people doing clever or not-so-hard-work to finally deserve the beer.

In Hugh Hefners case, he first need to keep all his lady friends happy all day. Nice work if you can get it.