"This next one, is from my solo album..." I love how the guy with the fro leans in for a glare.

American Eagle Outfitters have come up with Skinny Skinny jeans as a response to all you hipsters who want your jeans so skinny, your booty pops, your camel-toe announces itself, and your knobbly knees stand out in all their glory. Check the site and these jeans come in two colors, "Indigo" and "Bright Light". They also come... in a can. Yes it's a joke, people. Hardy har har, and unlike the fast spreading Indian misogynist Ford ad , this prank was on purpose.

You've heard of a land of a thousand lakes, I'm sure. So when 358 Helsinki were tasked with creating the promo or "Finland's got talent" they had to riff on that. Riff. Get it?

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

In multi-tasking the students reactions are genuine - as dancers boogie around them and rock-musicians do their riffs they try and take a test in less than five minutes.

Sequestered until the very last moment, the students had no idea what was about to happen to them. That meant the Docter Twins had only one chance to capture the perfect take. They even went as far as to individually escort the students into and out of the lab through separate doors, so as to not have them see other students and blow the surprise. Multiple cameras and extensive rehearsals with the crew made for an authenticity that is palpable on screen.

A ten year old guitar virtuoso shows off his skills in this invitatation teaser to Massive Music's ten year anniversary party in Cannes.

Bracer1, part of a series of new TV spots for watch line ESQ by Movado conveys the significance of timepieces to consumers in today’s fast-paced world. Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.

Bracer1, part of a series of new TV spots for watch line ESQ by Movado conveys the significance of timepieces to consumers in today’s fast-paced world. Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.

SMASH is a promotional tool developed for K's JAPAN, a guitar designed to be destroyed.
It is an extraction of K's JAPAN's rock spirit, "Destroy to Create"- to destroy rigid systems to create something new.

This is a viral video manual of SMASH!
It was part of a promotional campaign to make K's JAPAN famous including rock events, iphone applications, viral videos etc.

SMASH is an actual product that could be bought through AMAZON.jp for just 50dollars! Due to its unexpected popularity, it sold out. However K's JAPAN is planning to make a second edition.
So those who would like to purchase one,
please keep a watch out on their website: http://www.smash-guitar.com

Forget the streaker midget, here we see a hard rock guitar battle where the Eastpack backpack suddenly transforms into a yellow-clad guitar god who sets his strings on fire. Yeah, I'm not even trying to understand this.

A young boy dares to dream big and barters his way up to get what he wants, starting with just 20 pesos.

A dry brief brings a hilariously cheesy solution - the Ipren man literally sings his own praises (and probably exactly what was in the brief):

"I am Ipren, the intelligent pain reliever, against pain and fever I'm efficient, painkilling, fever reducing - I'm simply intelligent - I have anti inflammation properties, I can handle muscle pain back pain and joint pain, one Ipren a 400 milligram works often better than two prescription-free tablets of paracetamol for example "Alvedon" for headaches, menstrual pain and toothaches..*inhale* I am Ipren the intelligent pain-killer."