PETA loves exploiting your emotions. Nothing new there. However, what is new is this take on animal cruelty, aimed at the TV and film industry.

The spot is voiced by Adrien Brody. And it boils down to this: basically, if the television, film and advertising industries all just used CGI animals like the ape in this commercial, than no apes would be harmed.

Except of course, CGI ones. Apparently, PETA has no trouble suggesting real apes in captivity have it so bad, if given the choice, they'd blow their brains out with a hand gun. And they're sick, SICK enough to inflict this type of cruelty on CGI apes.

By the way, I had no idea hand guns were considered some of the primitive tools apes are able to use. Maybe CGI apes are more evolved than real ones?

If you're this rich why wouldn't you fake an alien invasion just to take a cell phone photo of your scared friend?
Why indeed.

For the Jameson Dublin International Film Festival. Get closer than ever before.

Nicely shot but it feels like I’ve seen this film before.

Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

It's like the real thing . Even the experts agree.