Forget men in Gorilla suits playing the drums. Publicis Dublin arranged a bright purple tree in a sleepy park, so that joggers, moms and nature lovers could stumble across the magical chocolate-giving tree and its Alpaca Unicorn guardians. Alpaca Unicorns are way way cuter than gorillas, and they don't spit like Llamas.
Feels like I never run into advertising stunts like this around town. What does a girl have to do to get caught on a hidden camera?
A blond actress walks into a bar.. and when she hands unsuspecting men her phone number, they're in for a chain of texts from her ex-lovers.
The text chain ends with "Don't get more than her number, protect yourself" and the men realize they've been had. It was all too good to be true with a blond in New York handing out her phone number like that, wasn't it?
New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex. Discover here what happened & http://www.redhot.org for more
SEAT technology has a clever twist, every time you brake this energy is not wasted, it's put back in the car. How do we explain this to people? Surprise taxi passengers in Düsseldorf Germany by deleting some of the fare off the taxameter every time he car breaks.
As an aside, it seems there's quite the inflation in the hidden-camera product demonstration these days, but I wouldn't mind at all if I got a taxi ride for two Euros. That's great! Unlike the Nissan Leaf Taxi this isn't preaching to the converted, each rider seems quite happily surprised and I hope they left with a leaflet about how the car works.
Overheard at the town square of hip California ad agency offices: "Guys, guys, remember when old "Uncle Drew" joined a game and it turned out he was Kyrie Irving in disguise? Yeah? Was that us?" "No man that was Charlie Brown or something, some PR, something." "You mean Davie Brown Entertainment?" "Yeah, them. Why didn't we do that?"
How do you shill a film called "Dead Man Down"? Easy, arrange an attempted murder in an elevator and have people witness it. Film them with hidden cameras as they scuttle away, dial 911 and walk off muttering "sod it, I'll take the stairs". If this isn't staged all the way through, it's a miracle nobody shot the attacker, there are still a select few people that are allowed concealed carry in New York. What if they had run into Robert De Niro, Harvey Keitel or Donald Trumps and his sons?
How would you feel if you were at the airport, minding your own business when suddenly all signs point to you being a wanted criminal. First there's your photo on the cover of the newspaper, then your description is called out of the loudspeakers, then to top it all of your face appears on a breaking news bulletin. Wait for it though! Soon the cops come marching in, asking "are you stressed?" as they open a steel briefcase.... with Nivea Deo in it. It's only a prank, played on an unsuspecting victim to demonstrate how great a stick of Nivea deo is.
Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.
"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"
Ogilvy were tasked with the issue of reminding adult smokers that smoking is like , bad for you mmm'kay? Adult smokers tend to puff away on the cancer-sticks and ignore that, but when a kid asks them for a light they turn into surgeon general mouthpieces even listing statistics while telling the kids it's bad for you.
This little idea, sending these kids out to smokers ask for a light, is brilliant. It's a good insight, because as a former chain-smoker who knows that you need to have something as powerful as nicotine to help you out of its clutches, it's for the kids / the future, that we can quit.
(In my case, specifically one little kid who is chock-full of awesome. Momma loves you sugarplum.)
How do you announce the waterproof cellphone? Do it secret agent style, smuggle the phones into unsuspecting winners hands by hiding them in free sodas. At least that's what CP+B did when they showed off Xperia acro S best feature during the screening of Skyfall in Stockholm, Sweden. A few lucky winners walked home with brand new phones... Only slightly worse for wear as they smelled like soda pop, but that ain't nothing a little rinse can't cure.
"Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So we told people if you follow us, we’ll follow you. We didn’t mention we’d be doing it in real life. For real. In the company’s creepy mushroom costumes."
Like, omg guys. Woah.
Oh dear, the vending machine is back. Not being a kind giver of fun things without you putting little effort into it though. Go on. Hop on one leg. Bow down. KNEEL BEFORE THE VENDING MACHINE!
If you fancy giving this a go, the real Delite-o-Matic is also scheduled to make an appearance in the coming weeks at Melbourne Southern Cross Station.
It was last summer that NAB Australian decided to go a bit undercover and find out just how honest Australians were by introducing them to an obnoxious barista who gave them 5 dollars too much in change back in the "Honesty Experiment". Now that we know Australians are an honest lot NAB thought they'd say thanks in the biggest way possible. Honesty should not go unrewarded. These people who turn in some lost sunglasses suddenly find their face on cakes, posters, newspapers and the national news show as they wander through the mall. What the...?
Choice quote: "They spelled my name wrong". I know how you feel mate.
During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.
They say that "Kalles Kaviar" is the most Swedish thing there is, salty fish-roe and tomato-paste in a colorful tube. But everyone loves it, all around the world! True story. To prove it Kalles went to Tokyo and gave everyone a free taste.
T-mobile have gone past the flash-mobbing and onto just messing with ya as they sent out cold, evil, bad, parking attendants around the UK to slap tickets onto unsuspecting drivers cars. "*SLAP* Welcome to Brighton!". When the drivers get upset, the cold evil parking attendants keep a straight face for as long as possible, armed with snappy retorts like "If you've got an issue here's a tissue". It really is a miracle nobody clocked them. Now as the music (Dire Straits, Money for nothing of course) reaches crescendo the gag is revealed. It wasn't a ticket. It was T-mobile money! Actual cash! Got you.
What happens if you are one of the rudest Baristas around, who apart from sly insults and backhanded compliments, also give far too much change back to your customers? Well, if the customers are Australian, they'll alert you to your mistake, because Australians are an honest lot. And they deserve credit to match.
We built our own coffee stand in Melbourne's busy CBD and instructed our Barista to give back $5 too much change. Then to make it even harder for customers to be honest, we made him obnoxious.
This is all I know about Italy: Everything there tastes awesome except the tap water. The little kids in their Sunday best are the most adorable kids in the world. Italian men are taken to a masonic hair-dressing club as they come of age, and are taught everything they need to know about hair-products in a secret ritual so you will never find an Italian man with a hairdo that doesn't suit him. Also, bars and clubs have the worst taste in music ever, and it has unfortunately spread to the advertising case studies.
An acapella welcoming committee sing everything from "The Boys are back in town" to "I am the passenger". Who knew they had so many talented beatboxers and singers hanging around Heathrow? So very well done. Life is for sharing.
A man eats lunch alone, as a woman comes up and begins singing.
"Here you are, eating lunch alone but if you had Comviq Kompis
You could have called someone
for 0 kronor"
The men on the balcony join in and suddenly the song isn't so cute anymore:
"He's daft, daft!
Why are you such a fool, you think like a drugged monkey!"
They drag the man out of his seat and end the song with;
"You're so stupid in your whole head and so dumb it makes us ashamed"
and throw him in a garbage container.
Working via Innocean Worldwide, Director Brett Morgen of Anonymous Content created seven customer-driven spots for Hyundai's new Uncensored campaign. The spots feature everyday people at Hyundai Ride-n-Drive Events being recorded by a hidden camera while they test drive the cars. Sonata opens with Jeff Bridges stating that while brands are losing value, Hyundai is gaining value. This is followed by a sequence of the drivers marveling at Hyundai's low monthly lease prices. In Ouch, the drivers are again being recorded while they take different Hyundai models out for a spin, candidly stating in different ways that their current cars just can't compare to a Hyundai. In Talking, the drivers espouse how "sweet" the Hyundai vehicles are while questioning the decision to buy their own current vehicle. The spot ends with Bridges warmly inviting the viewer to come to the local dealership to give their own opinion.
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